Camera 4 Cruise Warm_vsmall

LIFT by EnCore’s Tourist Class seat, designed in collaboration with Boeing, was designed specifically for the Dreamliner. Image via LIFT by EnCore

APEX Insight: LIFT by EnCore’s Dreamliner Tourist seat offers Boeing 787 customers a seat option that works in harmony with the aircraft’s cabin interiors. The collaboration marks the continuation of Boeing’s approach to work more closely with interiors suppliers, including recently announced endeavors with Jamco and Adient.

In collaboration with Boeing, LIFT by EnCore has unveiled its second addition to its Tourist Class seating product line, an economy-class seat designed uniquely for Boeing 787 Dreamliner aircraft. This year’s announcement coincides with the one-year anniversary of the launch of the Tourist Class 737 economy seat, which debuted at Aircraft Interiors Expo 2016 and has since procured two linefit orders from undisclosed MAX operators.

Designed from scratch, LIFT by EnCore’s new wide-body seat is intended to achieve architectural compatibility with Dreamliner cabins and its Boeing Sky Interiors philosophy. After developing interiors for the Dreamliner, Blake Emery, director, Differentiation Strategy at Boeing, realized that the overarching design principles of a cabin could be thrown off if the seats selected are noticeably different. “I thought, I’m never going to work on a new interior ever again unless I deign the seats also,” he recalls. “In a sense, that’s kind of what’s happened now,” he says of the relationship with LIFT by EnCore.

Curvaceous by design, the seat’s in-flight entertainment screen floats in a recessed cove, mirroring the sculpted sidewall window treatment that were designed to enhance their size. The screens are backlit with lights that are synchronized with the entire cabin lighting system, working in tandem with the boarding, dusk and meal-time sequences airlines may choose for the lighting. According to Beth F. Anderson, vice-president, Supplier Management Payloads and Systems, Boeing, the approach “gives [the cabin] a more complete and integrated feel – not like the seat is just placed inside the airplane, but that the seat and the airplane are really integrated with one common design.”

“We see a lot of growth, and we want to make sure we have the right suppliers and capabilities for that growth.” — Alan Wittman, Boeing

Boeing’s collaboration with LIFT by EnCore marks the continuation of the airframer’s decision to work more closely with interiors suppliers, including recently announced endeavors with Jamco and Adient. Jamco is displaying two business-class products of its work with Boeing at this year’s show, the forward-facing Journey B seat, which offers 74-78-inch pitch, and the Venture seat, which provides 42-inch pitch. Automotive seating supplier Adient aims to benefit from its relationship with Boeing as it expands its business into the aviation market.

“We see a lot of growth, and we want to make sure we have the right suppliers and capabilities for that growth,” says Alan Wittman, director Seat and IFEC Integration team at Boeing. The airframer projects that there will be a 70 percent increase in demand from 2011-2018, with deliveries rising to as high as 74 aircraft per month. Wittman says that the collaborations have proven effective, adding that 2016 broke the record as Boeing’s best on-time seat delivery performance since as far back as the 1990s.

To better facilitate these relationships Boeing has hosted an annual symposium for the past three years with suppliers and regulators. This year’s theme was design and build quality.

Katie is a writer for APEX Media, based in Paris, France.