Mirus Hawk LR

Mirus announced that it would be equipping its Hawk LR seat on AirAsia X’s fleet of Airbus A330-300 aircraft. Image: Maxim Sergienko

APEX Insight: Mirus Aircraft Seating and AirAsia X have partnered once again, with the seating manufacturer equipping the low-cost carrier’s Airbus A330-300 fleet with its new ergonomically tested Hawk LR seat.

Yesterday at Aircraft Interiors Expo in Germany, Mirus Aircraft Seating announced the next phase in its relationship with Malaysia-based low-cost carrier AirAsia X. The seating manufacturer’s new Hawk LR (long-range) seat will be fitted across AirAsia X’s fleet of Airbus A330-300 aircraft. The move coincides with the one-year anniversary of their initial partnership, which saw the LCC as launch customer of the seating manufacturer’s Hawk slimline economy-class seat on its short-haul Airbus A320 fleet.

“We’ve done quite a lot of scientific studies – ergonomics exercises and pressure mapping – just to make sure we have the right amount of foam in there, the right amount of support for passengers.” — James Woodhead, Mirus

Although based on many of the same features that initially drew the Malaysia-based carrier to Mirus’ Hawk SR (short-range) seat, including its lightweight composition and sleek design, the long-haul variant offers additional components to ensure long-range comfort. Additional foam contouring on the backrest and a redesigned seat cushion were created to offer comfort on flights that are more than four hours long. “We’ve done quite a lot of scientific studies – ergonomics exercises and pressure mapping – just to make sure we have the right amount of foam in there, the right amount of support for passengers,” says James Woodhead, Mirus’ senior executive of Sales and Marketing. “It puts passenger comfort first.”

Mirus Vision 2030

Mirus displayed its Vision 2030 concept seat at AIX 2017. Image: Maxim Sergienko

Also on display at AIX was Mirus’ Vision 2030 concept seat, what Woodhead describes as an “exercise” in how far the company can take its use of carbon fibre materials. Apart from a few attachments, the seat is entirely made of carbon fiber, weighing a total of 3.8 kg. “It’s not designed to be comfortable. It’s not designed to be a product we offer for sale, but it may well influence future products. It’s our vision of what the future could look like.”

“The key message for us is showing we are here to stay.” — James Woodhead, Mirus

Viable for market release or not, the Vision 2030 concept seat has undergone a full suite of testing, including 16g. “It’s passed with flying colors,” says Woodhead. “The cool thing for us is most of the technology in [the Vision 2030] trickles down into the production of, say, the seat frame you see there,” he says, gesturing toward the Hawk LR. “It’s fundamentally got a lot of similarities in terms of frame and structure.”

The display, according to Woodhead, is a means of showing the industry that the seating manufacturer is constantly looking ahead and moving toward the future. “The key message for us is showing we are here to stay.”

Valerie is the digital copy editor of APEX Media.