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SkyLights showcased the Bravo 2nd Gen headset for the first time this week at AIX 2017 and revealed new branding with a more premium feel. Image: Maxim Sergienko.

APEX Insight: During Aircraft Interiors Expo in Hamburg this week, in-flight entertainment technology company SkyLights announced partnerships with Global Eagle Entertainment and Display Interactive while showcasing the Bravo 2nd Gen headset for the first time.

During Aircraft Interiors Expo (AIX) in Hamburg this week, SkyLights announced partnerships with Global Eagle Entertainment (GEE) and Display Interactive while showcasing the Bravo 2nd Gen headset for the first time. It also revealed new branding with a more premium feel.

Through GEE’s Entertainment in Motion distribution subsidiary, SkyLights will feature award-winning films, such as La La Land and Moonlight, in its immersive theater headset. “Our partnership with GEE is really a win-win: they will bring their [IFE] catalog and we can add 3-D and 360 [degree] content, “ said Laurence Fornari, head of Sales at SkyLights. “And we also have a direct contract with Fox and Dreamworks that gives us early-window access to their entire catalogs.” As SkyLights’ strategic wireless IFE partner, Display Interactive will enable wireless streaming capabilities so that passenger announcements can be synced with the headset.

“A use case for our headset that works quite well is the recovery plan.” – Laurence Fornari, SkyLights

SkyLights also launched its latest product at AIX. The Bravo 2nd Gen headset is designed for superior comfort: The head strap is attached higher up to release pressure on the nose and customers can choose from three types of foam, including one that’s encased in leather, for a more premium offering. The headset is also compatible with eye correction glasses, so passengers can wear it over their glasses, like ski goggles.

After meeting with airlines and discovering their penchant for focusing on business class in order to differentiate their brand and improve their Net Promoter Score (NPS), SkyLights’ is concentrating on upgrading the business-class experience. “A use case for our headset that works quite well is the recovery plan,” explained Fornari. “So when you’ve got a broken IFE in business class, you have to compensate or else it will hurt your Net Promoter Score (NPS). So if an airline wants to turn an unsatisfied customer into a supporter and a promoter, it can give the passenger our product.”

Kristina is digital editor of APEX Media. Plane and simple.