The APEX committee structure is comprised of Board committees and member committees. Only APEX Board members are eligible for membership on Board committees. Any individual from an APEX member company may participate in a member committee. Committee members are appointed by the committee chairperson and approved by the APEX president.
Each APEX committee is comprised of industry volunteers with specialized expertise in each area of focus. Committee chairpersons and co-chairpersons are appointed each year by the current APEX president. Committee Board liaisons are members of the executive committee assigned to report committee activities and recommendations to the entire Board of Directors.
To serve the best interests of the industry, APEX committee members represent airlines and vendor companies in different regions of the globe.
If you are a member and interested in volunteering for any APEX committee, please contact the appropriate APEX headquarters staff or email board@apex.aero.
Executive Committees
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Executive
Chair: Linda Celestino, Oman Air
Staff Liaison: Russ Lemieux
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Finance
Chair: Joan Filippini, Paramount Pictures
Staff Liaison: Katie Goshgarian
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Nominating
Chair: Alfy Veretto, Virgin America
Members: Lee Casey, Lumexis Corporation; Mark Horton, Paramount Pictures
Staff Liaison: Katie Goshgarian
Objectives
• Improve awareness of required time commitments for Board service among potential candidates and their companies
• Align nominating processes with strategic plan
Member Committees
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Education
Chair: Kevin Bremer, Boeing Commercial Airplanes
Members: Brian Bardwell, Panasonic Avionics Corporation; Kenneth Briggs, Thales Avionics Inc.; Lee Casey, Lumexis Corporation; Andy Grant, Emirates; Stefan List, Airbus; Alan McInnes, DMD Phantom; Maura McWalters (TVMC liaison); Jonathan Norris, APEX Media Platform; Mary Rogozinski, Gogo LLC; Corinne Streichert, United; Elliot Wagner, Discovery Communications, LLC; Ruth Walker, Walt Disney Studios; Ingo Wuggetzer, Airbus
Staff Liaison: Lauren Beneri
Meets weekly.
Objectives
• Develop cutting-edge education and relevant industry knowledge
• Define the passenger experience marketplace and the involved stakeholders and develop programs to serve those needs
• Strengthen the perception of year-round member benefits rather than a single event organization
• Offer more educational opportunities to members, including content targeted to key segments of the industry through conference, workshops, webinars, on-demand technologies and other means
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Events & EXPO
Chair: Dominic Green, Spafax
Members: Jennifer Clark, American Airlines; Rowena Falcinella, Panasonic Avionics Corporation; Kate Groth, Post Modern Group, LLC; Denise Rodriguez, US Airways
Staff Liaison: Kirsten Arthur, CMP
Meets monthly/as needed.
Objectives
• Produce EXPO Program, including venues and organization of all social functions, menus and entertainment
• Assure that all APEX events are supportive of APEX strategic goals and objectives and are meeting the needs of members and the marketplace
• Improve airline participation in APEX events
• Establish partnerships with related organizations to achieve established goals and objectives
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Governance
Chair: Dominic Green, Thales
Members: Christine Ringger, Swiss international Air Lines Ltd.; Mariana Pecanha, Touch Inflight Solutions; Trudy Storey, Qantas
Staff Liaison: Katie Goshgarian
Meets as needed.
Objectives
• Broaden the membership of the Association to formally represent a broader group of activities covering the airline passenger experience beyond “entertainment”
• Review governance processes and structure of the Board and committees.
• Assure transparency to, and communication with, membership
• Continue responsibility for reviewing and approving new member applications
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Marketing & Communications
Co-Chairs: Chris Babb, Delta Air Lines; Ingo Wuggetzer, Airbus
Members: Joe Carreira, Touch Inflight Solutions, Inc.; Adrian Lambert, IFE Services; Jonathan Norris, APEX Media Platform; Jose Racowski, TAM Airlines; Matthias Walther, Panasonic Avionics Corporation
Staff Liaisons: Chris Peterson, Bonnie Sonnenschein
Meets monthly.
Objectives
• Deliver relevant, quality and timely industry news and information
• Develop APEX brand and property and safeguard the use of such property
• Increase brand awareness to key industry influencers
• Ensure editorial content and advertising is aligned with APEX mission and objectives
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Membership
Co-Chairs: Luay Qunash, Royal Jordanian Airline; Alfy Veretto, Virgin America
Members : Loren Bolstridge, Delta Air Lines; Joe Carreira, Touch Inflight Solutions, Inc.; Markus Gilges, VT Miltope; Joel Joslin, Stellar Entertainment; Joan Russell, AMP International, LLC; Dave Sampson, Mezzo; Tebogo Selokane, IFE Services
Staff Liaison: Heather Wetzel
Meets every 6 weeks.
Objectives
• Broaden the membership of the Association to formally represent a broader group of activities covering the airline passenger experience beyond “entertainment”
• Increase airline membership
• Define the passenger experience marketplace and the involved stakeholders and develop programs to serve those needs
• Strengthen the perception of year-round member benefits rather than a single event organization
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Technology
Chair: Ian Walberg, Airborne Interactive Ltd.
Members: Andy Beer, IFP; Michael Childers, Lufthansa Systems; David Coiley, Inmarsat Ltd.; Victor Hernandez, IFE Services; Mary Kirby, APEX Media Platform; Erik Miller, American Airlines; Jonathan Norris, APEX Media Platform; Bryan Rusenko, Technicolor; Rich Salter, Lumexis Corporation; Ashley Woodall, JetBlue Airways
Staff Liaison: Lauren Beneri
Meets bi-monthly.
Objectives
• Develop cutting-edge education and relevant industry knowledge
• Develop industry best practices
• Working with the Education Committee, leverage technology to deliver content remotely and on demand
• Serve the membership by creating a forum to share technical information and provide relevant industry knowledge
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Awards Task Force
Chair: Dominic Green, Thales
Members: Linda Celestino, Oman Air; Trudy Storey, Qantas; Alfy Verreto, Virgin America
Staff Liaison: Maria Ungaro
Meets as needed.
Objectives
• Establish Passenger Choice Awards as the “Oscars” for airlines
• Improve use of awards as a marketing tool for APEX
• Recognize membership and industry leaders with Avion and honorary awards
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TV Market Task Force
Chair: Joan Filippini, Paramount Pictures
Members: France Capor, Sony Pictures Releasing; Melanie de Leiros, IFP; Emma Gunn, Spafax; Lissa Laubertie, Spafax; Alfy Veretto, Virgin America; Cathy Walters, Virgin Atlantic Airways, Ltd.; Katina Ward, IFP
Staff Liaison: Kirsten Arthur
Meets bi-montly/as needed.
Objectives
• Maximize value of TV Market event
• Marketing focus on TVMC as a must attend event
• Define the marketplace and the involved stakeholders and develop programs to serve those needs