Past 2012 Education Events:
12 January / Education Workshop: Consumer Electronics in the Air" / Las Vegas
26 March / Educational Event: Onboard Experience / Hamburg
17-18 April / TV Market Conference educational sessions / Brighton
12 January / APEX at the 2012 International CES / Las Vegas
Las Vegas Convention Center (LVCC) - Las Vegas, Nevada USA
"Consumer Electronics in the Air"
The last few years have seen ever increasing numbers of passengers bringing their personal electronic devices onto aircraft and expecting/hoping to integrate those devices with their flying experience. The future shows even more varied devices in the seats with increasing levels of capability and complexity. Come join the Airline Passenger Experience Association as we give you our outlook of what is forecasted onboard for future fliers. What kind of internet connectivity will be available and used? What about power onboard and battery life? Can you watch movies on your own device(s)?
Moderator: Jonathan Norris – Executive Director APEX Media Platform, Ink
Panelists:
• Travis Christ – Chief Sales Officer, Row 44
• Stuart Dunleavy – Vice President Marketing & Customer Proposition, Thales Avionics
• Ash ElDifrawi – Chief Marketing Officer and EVP, Gogo LLC
• Mark Horton – Vice President, Non-theatrical Distribution, Paramount Pictures
• Neil James – Executive Director, Corporate Sales & Product Management, Panasonic Avionics Corporation
• Bob Kupbens – Vice President of eCommerce, Delta Air Lines
• Joerg Liebe – Chief Information Officer, Lufthansa Systems AG
26 March / Hamburg, Germany / Educational Event: Onboard Experience
APEX is not just for IFE and communications! The transition to APEX facilitated a change that better reflects the role the association and its members play in delivering the passenger experience for the world's commercial airlines. This workshop is for those in the IFE realm as well as those in interiors, seats and more!
Welcome & Introduction
Linda Celestino – Vice President, APEX;
General Manager - Inflight Services, Commercial Department, Oman Air
Cabin Trends and Passenger Expectations
This session will offer an overview of the aircraft cabin specific trends that are affecting the design and functionality of aircraft cabins and therefore the passenger experience.
Ingo Wuggetzer – Vice President Cabin Innovation & Design, Airbus
Consumer Devices in the Air
Did you miss the 2012 International CES? This session will recap the highly successful APEX panel in Las Vegas. The last few years have seen ever increasing numbers of passengers bringing their personal electronic devices onto aircraft and expecting/hoping to integrate those devices with their flying experience. The future shows even more varied devices in the seats with increasing levels of capability and complexity. Our panel will give an outlook of what is forecasted onboard for future fliers.
Moderator: Jonathan Norris – Executive Director APEX Media Platform, Ink
Panelists:
Stuart Dunleavy – Vice President Marketing & Customer Proposition, Thales Avionics
Stephan Egli – Chief Commercial Officer, OnAir
Charlotte Hargreaves - SVP of Marketing, Digital Rights Group
Neil James - Executive Director, Corporate Sales & Product Management, Panasonic Avionics Corporation
Howard Lefkowitz – Chief Commercial Officer, Row 44
Joerg Liebe – Chief Information Officer, Lufthansa Systems AG
Niels Steenstrup – VP of International Operations, Gogo LLC
In-Seat Power
According to several recent industry studies, more than two-thirds of commercial air passengers bring at least one type of electronic device onboard (and many travel with more than one) -- laptops, handheld video games, tablets, smart phones, portable DVD players, etc. Can airlines improve the passenger experience — and even generate revenue — by providing power to keep these passenger devices running throughout the flight? This panel will discuss the opportunities and limitations for providing inflight power.
Moderator: Erik Miller - Manager IFE Systems Engineering, American Airlines
Panelists:
Peter Schetschine – Vice President Customer Affairs, KID-Systeme GmbH
Dennis Markert - Director New Business Development, Astronics Advanced Electronic Systems
Mood Lighting & Ambiance
What is mood lighting exactly? Why use it? What is the feedback from passengers? Get the answers to these and other questions at this session. Learn how mood lighting can extend airline brand by create their own unique experience.
Marc Renz - Head of New Programs & Product Strategy, Diehl Aerospace GmbH
Future of Aviation - the Sky is the Limit!
Where will aviation be in 5 years? 10 years? 25 years? The sky is the limit, literally!
Moderator: Sarah DaVanzo – Strategic Planning Director, Trends + Culture, Kaplan Thaler Group
Panelists:
Jennifer Coutts Clay - Principal, J. Clay Consulting; Author, "Jetliner Cabins"
Amnon Ginati - Head of Integrated and Telecommunications Related Applications, European Space Agency
Nicolas Tschechne – Manager Trend Research & Market Intelligence, Airbus Cabin Innovation and Design
Seat & IFE Integration
Whether being designed for new planes or being retrofit for existing ones, IFE displays are becoming part of the seat back. Hear from those directly involved in the process on scheduling, customer expectations, lessons learned and the end product!
Moderator: Dan Freeman - Chief Engineer - BCA Seat Integration Team, Boeing Commercial Airplanes
Panelists:
Chuck Chambers - Product Manager, Panasonic Avionics Corporation
Patrick Fretelliere - Sales & Marketing Manager, SiT Cabin Interiors
Rakibul Islam - Vice President Engineering, Zodiac Seats
Sebastian Petry - Managing Director, TEAGUE
Lori Salazar - Vice President, Product Management, Thales Avionics, Inc.
Pierre Vignal - Manager of R&D, B/E Aerospace
Ask the Airframers!
How to enable higher levels of customization whilst increasing production rate and empowering the global supply chain.
Moderator: Jonathan Norris – Executive Director APEX Media Platform, Ink
Panelists:
Doug Ackerman - Interiors Chief Engineer, 767/777 Programs, Boeing Commercial Airplanes
Aristides Cintra - Principal Systems Engineer, Embraer
Anaïs Marzo da Costa - Aircraft Interiors Marketing Director, Airbus
17-18 April / Brighton, England / TV Market Conference educational sessions
This year's APEX TV Market Conference has a new schedule and will now include education intermixed within the three-day agenda. Education for this event features top industry experts imparting their views on the most pressing issues impacting those in the international TV industry.
Digital Media Developments
Alex Jenkins will explore the threats and opportunities created by digital and entertainment content. He will review digital innovation being used by content creators and brands.
Alex Jenkins – Editor, Contagious
International TV Distribution Update
After an extremely well received presence at last year’s event, TBI is back! This session will offer an informed and impartial look at current and future trends in TV distribution, eye catching new shows and developing genres, up and coming sources of TV programming from across the world and news from the recent global programming market, MIPTV.
Stewart Clarke – Editorial Director, Television Business International
International Kids' TV Trends
While children today can't get enough of the small screen, with more time than ever spent watching TV, the way they watch content is changing fast. Beyond cartoons, kids are spoilt for choice when it comes to content with sports, entertainment and scripted all vying for their attention. Eurodata TV Worldwide unveils latest consumption trends, global hits and local sensations in the Kids' TV market place.
Claire Mitchell – Research Executive, Eurodata TV Worldwide
Future of Kids TV
We now know what kids are watching today. With their interests ever changing, how do we plan their future programming taking device, brand and actual content into consideration. We need to make our perhaps most “vocal” passengers happy!
Cecilia Persson – Vice President Acquisitions & Co-Productions, Turner Broadcasting International
Passenger Behavior & Preference
How are you selecting your monthly programming schedules? What factors are you taking into account to come up with the line-up? Do you offer what passengers would actually choose to watch – or are they simply watching YOUR favourite programmes, or just the latest programme on offer? This session will help distributors to provide the type of programme passengers want to watch and airlines and CSPs make the best selections.
Kerry Govan – Senior Manager Client Services, Spafax
Dominic Green – Senior Director Client Services, Spafax
Sue Pinfold – Executive Vice President - Inflight Entertainment, Spafax
Engaging the Connected Generation
The session will cover the latest trends in multiplatform TV content. From VOD catch up services, to made-for-web series and the emergence of social TV - learn how multiplatform content can engage your audience who expect to access their favorite programs on demand and on the move.
Jonathan Norris - Executive Director, APEX Media Platform, Ink
Music Rights & TV Programming: Best Practice & Compliance
The various rights and permissions relating to the provision, use and subsequent licensing of music is often a source of confusion for CSPs and Airlines. In the context of IFE hardware, encoding and renting, music rights licensing is a relatively small cost when dealt with proactively. We would like to help educate and share best practices with the APEX membership to ensure both vendors and airlines have the knowledge to ensure the correct legal permissions are in place to use music and are not exposed to infringement claims.
Iain Kemplay - Head of International Liscensing, PRS for MUSIC
Content Purchasing Strategy
What kind of content do/will Airlines focus on? What are their selection criteria? What is their portfolio and sales channel approach? These questions and more will be answered by confidential/anonymous survey results – based on Airline and Content Service Provider opinions.
Ingo Wuggetzer – Vice President Cabin Innovation & Design, Airbus
Innovative GUI Design
As content on board is ever increasing, the challenge of how to assist your passengers in finding what they want and discovering new shows is even more important. What are some best practices used both within our industry and outside to guide users to the treasures within. What pitfalls and roadblocks should you avoid?
Wil Grace – Senior UX/Design Product, Massive Interactive
Past 2011 Education Events:
9-11 May / TV Market Conference / Madrid
4 April / Education Workshop: Inflight Services / Hamburg
13-14 March / Education Workshop / Dubai
To access presentations from these workshops, members may click here.
4 April / Education Workshop: Inflight Services / Hamburg
WELCOME & INTRODUCTION TO APEX AND THE APEX TECHNOLOGY COMMITTEE
Led by: Jonathan Norris, VP Cabin Design Office, Airbus
CHALLENGE: PASSENGERS EXPECT EXPERIENCE VALUE
Led by: Jamie Moreno, CEO & Founder, mormedi; Juliane Trummer, Director of Design Strategy, mormedi
Description: In the past airlines used to compete on price and service but within a standard experience. Today airlines have to differentiate themselves in order to survive.
WHAT IS THE FUTURE FOR GALLEYS?
Led by: Daniel Percy, Marketing Manager – Aircraft Interiors, Airbus
Description: After 40 years, ARINC standardised galleys are becoming the norm. Will this be the long-term future of galley design? Is it possible to envisage a world with a different kind of galley?
CABIN OPERATIONS APPLICATIONS
Led by: Toby Tucker, SITA
Description: How smoothly will your operations run today? Mobilising air transport business processes cost-effectively.
DEALING WITH WASTE
Led by: Thomas Lee, Business Development Director, Zodiac Aerospace
Description: Reviewing the technology, challenges and innovation in dealing with human, trash, liquid and food waste on commercial aircraft.
INCREASING ANCILLIARY REVENUES
Led by: Nicolas Tschechne, Trend Research & Market Intelligence, Airbus
Description: Looking at innovative approaches to increasing ancillary revenues in today's challenging business environment.
POINT OF SALE AND CREW DEVICES
Led by: Brett Proud, EVP New Markets & Products, GuestLogix
Description: An overview of the type of devices on the market and examples of the types of opportunities that Point of Sale and/or Crew Devices bring to an airline.
FACTORY TOUR
Airbus A380 and A320 Family Production Lines
13-14 March / Education Workshop / Dubai, United Arab Emirates
Some highlights from Day One of the APEX Education Workshop include:
flydubai CEO Ghaith al Ghaith gives the keynote speech at the APEX Education Workshop in Dubai.
Google's Ari Kesisoglu speaks about mobile internet usage, consumer behavior, trends and developments .
Greg Maslan of Emirates talks about creating an onboard ambience with mood lighting set for the day with corresponding music and for the night with starry skies.
Day #1 – Sunday, 13 March 2011
INTRODUCTION
Patrick Brannelly – Vice President: Corporate Communications Product, Publishing, Digital & Events, Emirates; President, APEX
KEYNOTE AND WELCOME ADDRESS
Ghaith al Ghaith – CEO flydubai
KATE ADIE’S REAL PASSENGER EXPERIENCE
Kate Adie, author, broadcaster and former BBC Chief News Correspondent is considered among the very finest reporters in the world. She is also the long-serving presenter of BBC Radio 4’s From Our Own Correspondent and has written several best-selling books. Kate will talk about her extensive personal experiences travelling on commercial airlines and what it means to her to be a passenger.
DIGITAL MEDIA CONSUMPTION: HABITS AND TRENDS
Ari Kesisoglu – Managing Director of MENA, Google
Learn about mobile internet usage, consumer behaviour, trends and upcoming developments from search engine giant Google. We are seeing rapid development and use of handheld devices for media, connectivity, communication, entertainment and more. How will this affect the aviation industry? Apply the knowledge from Google to conduct your business strategically.
SOCIAL MEDIA
Sergio Mello, Satisfly Ltd.
Various forms of social media can be utilized to boost customer
engagement and loyalty schemes.
CHIP & PIN FOR PCI COMPLIANCE
Neil James - Executive Director, Corporate Sales & Product Management, Panasonic Avionics Corporation
CREATING A UNIQUE EXPERIENCE: CABIN LIGHTING AND AMBIENCE
Greg Mashlan – Inflight Entertainment & Communications Manager, Emirates
REGIONAL MEDIA SALES
Nick Hopkins – Inflight Media Sales Director, Spafax
CASE STUDY OF FLYDUBAI & LUMEXIS CORPORATION with Q A
Doug Cline – Chief Executive Officer, Lumexis Corporation
Ken Gile – Chief Operating Officer, flydubai
Day #2 – Monday, 14 March 2011
OMAN AIR INFLIGHT CONNECTIVITY – BUILDING A PRODUCT
Linda Celestino – General Manager Inflight Services Commercial Department, Oman Air
Franck Michaud – Head of Business Development Middle East, OnAir
Linda will present how Oman Air’s passenger facing product was constructed and received. Find out what lessons were learned and also the vendor support airlines need to make connectivity a success. Franck will discuss the relationship between Oman Air and OnAir as well as outlining the recommendations OnAir makes when helping airlines launch a product.
FUTURE OF WIRELESS DEVICES ON AEROPLANES
Patrick Brannelly – Vice President: Corporate Communications Product, Publishing, Digital & Events, Emirates; President, APEX
A quick recap on the APEX session “Future of Wireless Devices on Airplanes” presented at this year’s International CES in Las Vegas.
INFLIGHT CELL PHONE UPDATE
Ben Griffin – Senior Commercial Manager Middle East, AeroMobile
SEATS & IFE
Thomas Schwarz – Head of IFE Definition, Airbus
This session will thoroughly explain how the two are joined and what steps are taken to assure proper and efficient integration. Discuss trends within the market and expectations of all involved parties.
HD & IFE RELATED ISSUES
Annie Chang – VP Post-Production Technology
Digital Production Technology Group, The Walt Disney Studios
SITE TOUR OF EMIRATES FLIGHT CATERING
ARE WE REALLY EXPERIENCED?
Jonathan Norris – Vice President Cabin Design Office, Airbus; Board Member, APEX - explores the increasingly complex world of products and services that effect the overall passenger experience, and how we as an organisation can better face the challenge.
ASK THE BOARD
Question time for APEX Board members - no matter what the topic the APEX Board is here to answer your questions. On the association, the industry, on any issue.