Past 2013 Educational Events:
10 January / APEX CEA educational session at CES / Las Vegas, Nevada USA
26-7 March / APEX Educational Event / London, United Kingdom
Day 1: Tuesday 26 March - The Royal Geographical Society (with IBG)
Welcome & Introduction
Dr. Rita Gardner CBE – Director, Royal Geographical Society
Keynote Address: The Extreme Travel Experience
Hear from Paul Rose – polar science explorer, deep-sea diver and traveller – who has been helping scientists unlock global mysteries for the past 30 years in the most remote and challenging regions of the planet.
Presented by: Paul Rose – Vice President, Royal Geographical Society; TV presenter of Oceans and other environmental series
Part 1: Moving Maps Moving to the 21st Century
Are moving maps keeping up with personal devices? This session will explore the current state of map products and their functionality.
Moderated by: Jonathan Norris – Executive Director, APEX Media Platform
Panelists: Jeff Goodman – Sr. Product Line Manager, Thales; Peter Hong - Product Manager, Panasonic Avionics Corporation; Boris Veksler – CEO, Betria Systems; Ian Walberg – CEO, Airborne Interactive
Part 2: Geo Content - Making the Most Out of the Most Popular Show in the Air
Content featured, global cities sources, passenger perception and usage. Opportunities for ancillary revenue.
Moderated by: Jonathan Norris – Executive Director, APEX Media Platform
Panelists: David Dyrnaes – Thompson Aerospace; Ben Jarman – Project Coordinator, Royal Geographical Society; Mike McCutcheon - Managing Director, Around the World, Ltd.; Ian Walberg – CEO, Airborne Interactive
Case Study: The Other Passenger Experience
This session will explore other transport technologies and will feature a live presentation showing VOLO TV seat back video entertainment on trains.
Presented by: Yeshpaul (Paul) Soor - Managing Director, Volo TV
Getting There is Half the Fun! A new kind of flight tracker.
Explore Delta's mobile app and features including Glass Bottom Jet™, baggage tracking and much more!
Presented by: Laura Markey – Product Manager, eCommerce Channels: Mobile, Digital & Passenger Experience, Delta Air Lines
The Connected Passenger...There's an App for That!
Explore the connected travel experience for passengers - pre/during/post flight, utilizing travel apps, best travel resources and more. Today, most of us carry at least 1 device all of the time. Learn of best practices for connecting with travellers across multi devices.
Presented by: Jenny Welch – Associate Industry Manager, Travel, Google
Day 2: Wednesday 27 March - Inmarsat
Keynote Address: It Is Rocket Science
Designing, implementing and operating satellite systems for mobile applications.
Presented by: David Schoen - Vice-President of Product and Services, Inmarsat
How Much Bandwidth is Enough?
Typically the first thing one is told about any new Ku or Ka-band satellite is that bandwidth capacity won't be a problem and it's going to be much cheaper than other connectivity solutions on the market. Putting the ‘thorny’ issue of cost to one side we’ll focus on the topic of capacity and the service level an airline or more importantly an airline passenger can reasonably expect to receive.
Moderated by: Mary Kirby – Editor in Chief, APEX Media Platform
Panelists: Don Buchman – GM, Mobile Broadband, Viasat; James Collett – Director of Mobility Services Product Management, Intelsat; Michele Franci – VP commercial, GX program Inmarsat; Mark Richman – Manager of Global Communications Suite Product Management, Panasonic Avionics Corporation; Dave Russell – SVP International Operations, Gogo
Taking Flight: New Approaches to the Use of Consumer Electronics on Airplanes & FAA PED ARC Update
Didn’t make it to Las Vegas? This session will review, and offer updates, from the successful educational session at the 2013 International CES. Recognizing consumer interest in the issue, the Federal Aviation Administration (FAA) recently formed a government-industry group to study the current policies and procedures airlines use to determine when electronics can be used safely during flight. To what extent will this impact the use of mobile phones in flight? Are current policies inhibiting innovation as well as passenger convenience? Are U.S. passengers and airlines at a disadvantage compared to other countries and regions? Join airline, technology and regulatory professionals to learn about the policy, technical and operational issues now at stake.
Moderated by: Jonathan Norris – Executive Director, APEX Media Platform
Panelists: David Brown – Joint Managing Director, Bluebox Avionics; Francois Rodriguez – Director Marketing, OnAir; Kevin Rogers – CEO, AeroMobile; Derek Spicer, Senior Training Pilot; Corinne Streichert – Manager, Connectivity - Passenger Systems, United
Future of Inflight Viewing, Now Streaming
A television revolution: will the trends seen by Netflix (subscriber-led future with no schedules and multi-device viewing) affect the whole industry? What are the implications for the IFEC industry?”
Moderated by: Roger Grange – Vice President - International Content Acquisition & Licensing, IFP
Panelists: Kevin Anderson - Editor & Digital Strategist, Knowledge Bridge, Media Development Investment Fund (MDIF); Mike Moeller – Vice President, Sales & Marketing, LiveTV; Mark Richman – Manager of Global Communications Suite Product Management, Panasonic Avionics Corporation; Dave Russell – SVP International Operations, Gogo
Operational Use of Connectivity – Cabin, Cockpit & Corporate Travel
Gain insight and information on how airlines are using enhanced communications to better serve their operational requirements. With the growing popularity of the e-enabled aircraft concept, even more airlines are investigating what is possible and how they can save both time and money through a better understanding of how to exploit what is already onboard their aircraft.
Moderated by: David Coiley – Vice President, Aviation, Inmarsat
Panelists: Job Heimerikx – CEO, MI Airline; Andrew Kemmetmueller – CEO, Allegiant Systems; Damien McCormack – Commercial & Portfolio Director, SITA; Mark Taylor – Business Development Director for EMEA, ARINC
Portable Devices
How do they work? What are the operational issues? How is the user experience? What does the passenger think?
Moderated by: Mary Kirby – Editor in Chief, APEX Media Platform
Panelists: Andy Beer – Vice President – Technology, IFP; Kevin Birchmore – Technical Sales, Bluebox Avionics Ltd; Amir Hirani – Regional Sales Director, digEcor; Andrew Kemmetmueller – CEO, Allegiant Systems; Mark O'Brien – Chief Operating Officer, Project Lambda; Dirk Ottens – Senior Solution Architect, Lufthansa Systems; Dave Sampson – CEO, Mezzo Movies, Ltd
CES Innovation Policy Track, session in conjunction with APEX & CEA
Taking flight: New approaches to the use of consumer electronics on airplanes
Recognizing consumer interest in the issue, the Federal Aviation Administration (FAA) recently formed a government-industry group to study the current policies and procedures airlines use to determine when electronics can be used safely during flight. To what extent will this impact the use of mobile phones in flight? Are current policies inhibiting innovation as well as passenger convenience? Are U.S. passengers and airlines at a disadvantage compared to other countries and regions? Join airline, technology and regulatory professionals to learn about the policy, technical and operational issues now at stake.
Moderator: Jonathan Norris – Executive Director, APEX Media Platform
Panelists: Pal Bjordal - President & CEO, AeroMobile; Patrick Brannelly - Vice President, Corporate Communications, Product, Publishing, Digital & Events, Emirates Airlines; Paul Misener - Vice President, Global Public Policy, Amazon.com; Captain Derek Spicer - Senior Training Captain
Past 2012 Educational Events:
12 January / Education Workshop: Consumer Electronics in the Air" / Las Vegas
26 March / Educational Event: Onboard Experience / Hamburg
17-18 April / TV Market Conference educational sessions / Brighton
13 June / APOT.Asia 2012 in conjunction with IFSA & APEX presented by Korean Air / Incheon
17 September / APEX 2012 EXPO / Long Beach
7-8 November / Educational Event / Santiago
7-8 NOVEMBER / EDUCATIONAL EVENT / SANTIAGO, CHILE
APEX was thrilled to expand its international outreach by hosting this event in South America. Attendees got the latest updates on key issues in our industry, had the opportunity to network with our colleagues in the region and toured the LAN787!
Airline Travel Experience
Fernanda Toro – Travel Experience Director, LAN
Latin American Market Overview
This session will introduce a regional market outlook regarding general aircraft demand and changes in Latin America with a long term perspective.
Rafael Alonso – Executive Vice President, Latin America & Caribbean, Airbus
Inflight Connectivity – User Experience in Latin America & the World
This session will offer a global overview of the connectivity market, available solutions and market trends. Mohssine will also explore real world experience in Latin America with TAM Airlines.
Mohssine Lahlou – Head of Latin America, OnAir
Connectivity Regulations of Latin America & the World
When you want to deliver global in-flight connectivity, having a global satellite capacity and coverage, while absolutely critical, is only half the battle. When your airline flies global routes, your connectivity provider needs to be able to provide service wherever you fly. Gregory Montevideo will provide an overview of the effort needed to secure regulatory approval in order to deliver service to aircraft flying around the globe.
Gregory Montevideo – Senior Director, Panasonic Avionics Corporation
In-seat Power
According to several recent industry studies, more than two-thirds of commercial air passengers bring at least one type of electronic device onboard (and many travel with more than one) -- laptops, handheld video games, tablets, smart phones, portable DVD players, etc. Can airlines improve the passenger experience — and even generate revenue — by providing power to keep these passenger devices running throughout the flight? This panel will discuss the opportunities and limitations for providing inflight power.
Led by: Ingo Wuggetzer – Airbus
Dennis Markert – Director New Business Development, Astronics Advanced Electronic Systems
Peter Schetschine – VP Customer Affairs, KID-Systeme
Inflight Digital Content Reading Solutions: Market Trends, Opportunities and Challenges for Airlines
This presentation will offer insight into paperless reading market trends throughout the years, followed by an overview of the inflight entertainment industry's paperless digital content reader market and the opportunities and pitfalls airlines may encounter with these solutions.
Patrick Prefontaine – President, DTI Software
IFE Solutions for Commercial Single Aisle Aircraft
Explore the desire for IFE-supplier-developed systems that are best suited for single aisle aircraft. Companies are increasingly likely to seek a high level of quality, reliability and service that measures up to AirTransport aircraft. This session will address the new requirements for certification and maturity to guarantee that while installing an IFE system in a single aisle airplane is complex, it’s doable. Flying a single aisle aircraft, normally used for short haul, with an IFE system is a major attraction for passengers!
Aristides Cintra – Principal Systems Engineer, Embraer
A320 Space-Flex Cabin Case Study
This session will address how LAN and Airbus dealt with future passenger needs, demographic changes and regulatory requirements with a case study space flexible lavatory.
Patrick Candelier – Aircraft Interiors Marketing Manager, Airbus
Fernanda Toro – Travel Experience Director, LAN
Latin American Content: Viewer Behavior & Trends
Presenters will speak on the viewing habits of the Latin American consumer. Learn how new technologies are penetrating this market and how Latin countries fight to keep their personality and culture alive as well as importing new trends.
María José Acuña – Director, Access DirecTV
Roberto Schiattino – Editorial Director, Spafax Chile; Editor in Chief, DirecTV’s Access magazine
The Onboard Connectivity Landscape; Opportunities now and into the future
Now more than ever, airline passengers want to stay connected in the air. Anand Chari will provide an educational overview of the various inflight connectivity solutions available for airlines; SwiftBroadband, Ku and Ka. Chari will highlight current onboard connectivity trends, provide an objective and simplified understanding of how each solution works, summarize the benefits as well as challenges of each solution, discuss satellite coverage in Latin America, and review what steps inflight connectivity providers must complete in order to connect an aircraft.
Anand Chari - SVP & CTO, Gogo, LLC
Wireless IFE & Portable Devices
Portable IFE systems (re-purposed, purpose-built and consumer products) are currently in vogue with many airlines trialling or installing systems in their fleets. In parallel some airlines have been introducing wireless streaming of content to airline supplied and/or passenger PEDs. What has the reaction been from the market? Are these systems delivering the expected performance? Have wireless system/service suppliers demonstrated to the studios that they have the required output protection to gain early-window release movies for streaming to both airline and passenger devices?
Led by: Mary Kirby – Editor in Chief, APEX Media Platform
Chris Allirot – Senior Manager, Media Services, Thales
David Brown – Joint Managing Director, Bluebox Avionics Ltd.
Anand Chari – SVP & CTO, Gogo, LLC
Michael Childers – Chief Consultant, Content and Media Strategy, Lufthansa Systems
Ben Fuller – Director of Sales (Latin America) & Marketing, digEcor
Mohssine Lahlou – Head of Latin America, OnAir
Jerry Thomas – Principal Marketing Manager, Rockwell Collins
Smartphones and Tablets for the Tourism Industry: Challenges and Opportunities in Latin American Markets
Latin America has become one of the regions with the highest growth in the Consumer Electronics industry. We have seen increasing figures in airline passengers. These two trends make us wonder what could be the main synergies between these industries. The presentation will focus on:
• Current context and data on smartphones and tablets
• Current context and data on tourism
• Key drivers
• Challenges
• Opportunities
• Synergies
Sergio Hidalgo – Research Analyst, EuroMonitor International
Impact of BYOD (Bring-Your-Own-Device)
Analysis of the whole inflight entertainment product suites related to the new bring your own device trend. What to expect? How will the systems evolve? Is this an opportunity or a threat?
Andres Garnham – Director - Solutions and Innovations, IMDC
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APOT.ASIA 2012 IN CONJUNCTION WITH IFSA & APEX PRESENTED BY KOREAN AIR
APEX is dedicated to engaging members in all regions, and the Board made a strategic decision to continue to expand the association's global reach in the Asia Pacific. The APEX Education Committee has organized a track of educational sessions on Wednesday 13 June. APEX Educational Sessions:
Trend Impact on the Onboard Product & Services
What will the future of flight look like? The session provides a brief overview of how on-ground consumer trends will impact the aircraft cabin of the future. In this session, you will get a closer look at tomorrow's single-aisle and long-range cabin applications with a focus on retail, catering, seating and entertainment in 2025+, and end with a glimpse into the Airbus Concept Cabin 2050.
Ingo Wuggetzer – Vice President Cabin Innovation & Design, Airbus
Payment Technologies
What new payment technologies are being introduced across the passenger experience? From airport kiosks to onboard point-of-sale devices and payment software apps loaded onto passenger’s own devices there are significant changes ongoing in the market. How does the application of new technologies, blacklisting and re-processing improve the airline bottom line and boost those all important ancillary revenues.
Tony Sit - SVP and GM, GuestLogix Asia Pacific
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17-18 APRIL / TV MARKET CONFERENCE EDUCATIONAL SESSIONS / BRIGHTON, ENGLAND
This year's APEX TV Market Conference has a new schedule and will now include education intermixed within the three-day agenda. Education for this event features top industry experts imparting their views on the most pressing issues impacting those in the international TV industry.
Digital Media Developments
Alex Jenkins will explore the threats and opportunities created by digital and entertainment content. He will review digital innovation being used by content creators and brands.
Alex Jenkins – Editor, Contagious
International TV Distribution Update
After an extremely well received presence at last year’s event, TBI is back! This session will offer an informed and impartial look at current and future trends in TV distribution, eye catching new shows and developing genres, up and coming sources of TV programming from across the world and news from the recent global programming market, MIPTV.
Stewart Clarke – Editorial Director, Television Business International
International Kids' TV Trends
While children today can't get enough of the small screen, with more time than ever spent watching TV, the way they watch content is changing fast. Beyond cartoons, kids are spoilt for choice when it comes to content with sports, entertainment and scripted all vying for their attention. Eurodata TV Worldwide unveils latest consumption trends, global hits and local sensations in the Kids' TV market place.
Claire Mitchell – Research Executive, Eurodata TV Worldwide
Future of Kids TV
We now know what kids are watching today. With their interests ever changing, how do we plan their future programming taking device, brand and actual content into consideration. We need to make our perhaps most “vocal” passengers happy!
Cecilia Persson – Vice President Acquisitions & Co-Productions, Turner Broadcasting International
Passenger Behavior & Preference
How are you selecting your monthly programming schedules? What factors are you taking into account to come up with the line-up? Do you offer what passengers would actually choose to watch – or are they simply watching YOUR favourite programmes, or just the latest programme on offer? This session will help distributors to provide the type of programme passengers want to watch and airlines and CSPs make the best selections.
Kerry Govan – Senior Manager Client Services, Spafax
Dominic Green – Senior Director Client Services, Spafax
Sue Pinfold – Executive Vice President - Inflight Entertainment, Spafax
Engaging the Connected Generation
The session will cover the latest trends in multiplatform TV content. From VOD catch up services, to made-for-web series and the emergence of social TV - learn how multiplatform content can engage your audience who expect to access their favorite programs on demand and on the move.
Jonathan Norris - Executive Director, APEX Media Platform, Ink
Music Rights & TV Programming: Best Practice & Compliance
The various rights and permissions relating to the provision, use and subsequent licensing of music is often a source of confusion for CSPs and Airlines. In the context of IFE hardware, encoding and renting, music rights licensing is a relatively small cost when dealt with proactively. We would like to help educate and share best practices with the APEX membership to ensure both vendors and airlines have the knowledge to ensure the correct legal permissions are in place to use music and are not exposed to infringement claims.
Iain Kemplay - Head of International Liscensing, PRS for MUSIC
Content Purchasing Strategy
What kind of content do/will Airlines focus on? What are their selection criteria? What is their portfolio and sales channel approach? These questions and more will be answered by confidential/anonymous survey results – based on Airline and Content Service Provider opinions.
Ingo Wuggetzer – Vice President Cabin Innovation & Design, Airbus
Innovative GUI Design
As content on board is ever increasing, the challenge of how to assist your passengers in finding what they want and discovering new shows is even more important. What are some best practices used both within our industry and outside to guide users to the treasures within. What pitfalls and roadblocks should you avoid?
Wil Grace – Senior UX/Design Product, Massive Interactive
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26 MARCH / EDUCATIONAL EVENT: ONBOARD EXPERIENCE / HAMBURG, GERMANY
APEX is not just for IFE and communications! The transition to APEX facilitated a change that better reflects the role the association and its members play in delivering the passenger experience for the world's commercial airlines. This workshop is for those in the IFE realm as well as those in interiors, seats and more!
Welcome & Introduction
Linda Celestino – Vice President, APEX;
General Manager - Inflight Services, Commercial Department, Oman Air
Cabin Trends and Passenger Expectations
This session will offer an overview of the aircraft cabin specific trends that are affecting the design and functionality of aircraft cabins and therefore the passenger experience.
Ingo Wuggetzer – Vice President Cabin Innovation & Design, Airbus
Consumer Devices in the Air
Did you miss the 2012 International CES? This session will recap the highly successful APEX panel in Las Vegas. The last few years have seen ever increasing numbers of passengers bringing their personal electronic devices onto aircraft and expecting/hoping to integrate those devices with their flying experience. The future shows even more varied devices in the seats with increasing levels of capability and complexity. Our panel will give an outlook of what is forecasted onboard for future fliers.
Moderator: Jonathan Norris – Executive Director APEX Media Platform, Ink
Panelists:
Stuart Dunleavy – Vice President Marketing & Customer Proposition, Thales Avionics
Stephan Egli – Chief Commercial Officer, OnAir
Charlotte Hargreaves - SVP of Marketing, Digital Rights Group
Neil James - Executive Director, Corporate Sales & Product Management,
Panasonic Avionics Corporation
Howard Lefkowitz – Chief Commercial Officer, Row 44
Joerg Liebe – Chief Information Officer, Lufthansa Systems AG
Niels Steenstrup – VP of International Operations, Gogo LLC
In-Seat Power
According to several recent industry studies, more than two-thirds of commercial air passengers bring at least one type of electronic device onboard (and many travel with more than one) -- laptops, handheld video games, tablets, smart phones, portable DVD players, etc. Can airlines improve the passenger experience — and even generate revenue — by providing power to keep these passenger devices running throughout the flight? This panel will discuss the opportunities and limitations for providing inflight power.
Moderator: Erik Miller - Manager IFE Systems Engineering, American Airlines
Panelists:
Peter Schetschine – Vice President Customer Affairs, KID-Systeme GmbH
Dennis Markert - Director New Business Development, Astronics Advanced Electronic Systems
Mood Lighting & Ambiance
What is mood lighting exactly? Why use it? What is the feedback from passengers? Get the answers to these and other questions at this session. Learn how mood lighting can extend airline brand by create their own unique experience.
Marc Renz - Head of New Programs & Product Strategy, Diehl Aerospace GmbH
Future of Aviation - the Sky is the Limit!
Where will aviation be in 5 years? 10 years? 25 years? The sky is the limit, literally!
Moderator: Sarah DaVanzo – Strategic Planning Director, Trends + Culture, Kaplan Thaler Group
Panelists:
Jennifer Coutts Clay - Principal, J. Clay Consulting; Author, "Jetliner Cabins"
Amnon Ginati - Head of Integrated and Telecommunications Related Applications,
European Space Agency
Nicolas Tschechne – Manager Trend Research & Market Intelligence,
Airbus Cabin Innovation and Design
Seat & IFE Integration
Whether being designed for new planes or being retrofit for existing ones, IFE displays are becoming part of the seat back. Hear from those directly involved in the process on scheduling, customer expectations, lessons learned and the end product!
Moderator: Dan Freeman - Chief Engineer - BCA Seat Integration Team,
Boeing Commercial Airplanes
Panelists:
Chuck Chambers - Product Manager, Panasonic Avionics Corporation
Patrick Fretelliere - Sales & Marketing Manager, SiT Cabin Interiors
Rakibul Islam - Vice President Engineering, Zodiac Seats
Sebastian Petry - Managing Director, TEAGUE
Lori Salazar - Vice President, Product Management, Thales Avionics, Inc.
Pierre Vignal - Manager of R&D, B/E Aerospace
Ask the Airframers!
How to enable higher levels of customization whilst increasing production rate and empowering the global supply chain.
Moderator: Jonathan Norris – Executive Director APEX Media Platform, Ink
Panelists:
Doug Ackerman - Interiors Chief Engineer, 767/777 Programs, Boeing Commercial Airplanes
Aristides Cintra - Principal Systems Engineer, Embraer
Anaïs Marzo da Costa - Aircraft Interiors Marketing Director, Airbus
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12 JANUARY / APEX AT THE 2012 International CES / LAS VEGAS
"Consumer Electronics in the Air"
The last few years have seen ever increasing numbers of passengers bringing their personal electronic devices onto aircraft and expecting/hoping to integrate those devices with their flying experience. The future shows even more varied devices in the seats with increasing levels of capability and complexity. Come join the Airline Passenger Experience Association as we give you our outlook of what is forecasted onboard for future fliers. What kind of internet connectivity will be available and used? What about power onboard and battery life? Can you watch movies on your own device(s)?
Led by: Jonathan Norris – Executive Director APEX Media Platform, Ink
Travis Christ – Chief Sales Officer, Row 44
Stuart Dunleavy – Vice President Marketing & Customer Proposition, Thales Avionics
Ash ElDifrawi – Chief Marketing Officer and EVP, Gogo LLC
Mark Horton – Vice President, Non-theatrical Distribution, Paramount Pictures
Neil James – Executive Director, Corporate Sales & Product Management,
Panasonic Avionics Corporation
Bob Kupbens – Vice President of eCommerce, Delta Air Lines
Joerg Liebe – Chief Information Officer, Lufthansa Systems AG
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