After our overwhelmingly successful 2013 Asia Conference, APEX returns to the region and anticipation for the 2014 APEX Asia Conference is growing! This exclusive event will include two full days of education and several memorable networking opportunities for APEX members in the region and around the globe.   

Why should you join us in Hong Kong in November? 

Two full days of education covering trends, strategies and new technologies.

Leading industry experts discussing passenger behaviors, IFE, catering, connectivity and more.

Valuable exchange of ideas, industry information and best practices in the comprehensive exhibit area.

Opportunities to network with regional and global members - more than 200 airlines and suppliers from around the world.


Click here to register now!
FREE! - Airline Members
$350 - Vendor Members
$450 - Nonmembers* 

Click here to register as press.

*Approved non-members may attend this event at the listed premium rate. The additional surcharge ($100) will be credited against first-year dues should their company apply to join APEX within 60 days of the event. Non-member company representatives may only attend one APEX event annually at a non-member rate. Admittance is subject to approval. 


Regal Hongkong Hotel
88 Yee Wo Street
Causeway Bay, Hong Kong 

For room reservations, complete this booking form. If you have any issues, please contact Betty Lai via email or phone at (852) 2837 1980. 
Note that breakfast will be served on Monday and Tuesday.
Only a limited number of rooms are available at the reduced rate! 



Monday 3 November 2014

8:00 – 9:00 Registration & Breakfast 

Breakfast sponsored by: Emphasis Video Entertainment Limited

Wifi sponsored by: BAE Systems

9:00 – 9:15 Welcome & Introduction
With the rapid development in the airline industry in Asia, airlines look at passenger experience to strengthen brand image and enhance passenger satisfaction. APEX’s goal is to provide high-end regional educational programs that have compelling content and are convenient and affordable. APEX is committed to bringing valuable services to Asia, and to foster the international exchange of ideas, cutting edge information, industry best practices, and the latest technological trends. 

9:15 – 10:00 Keynote Address: The Challenges of Delivering a World Class Passenger Experience 
Toby Smith, General Manager Product, Cathay Pacific

10:00 – 11:00 Content for the Region: Acquisition Strategies 
Moderated by: Patrick Frater – CEO and editor of Film Business Asia

Scott Hiniker – Director, Commercial Business Development & Hawaiian Affiliate Relations, NHK CosmoMedia America, Inc., The TV JAPAN Channel
Jovita Toh – CEO, Encore Inflight Limited
Regional content is booming and becoming more important for airlines in Asia, as well as other international carriers wanting to satisfy their Asian passengers. What makes Asian content unique? What differentiates the local content by country and what appeals to each passenger demographic?  What new prospects exist for the airlines?  What are the trends and what challenges are Asian distributors facing? Hear from leading distributors and airlines about the potential issues and opportunities.   

11:00 – 11:30 Break & Exhibits 
Break sponsored by: Encore Inflight Entertainment

11:30 – 12:30 Wifi Streaming: Who, What, When?
Ong Yong Beng – General Manager, Images In Motion
People are always connected. This is evident on the ground and is the trend inflight as well. This BOYD approach enables engagement and interactivity with passengers by offering new ways to connect and share content. This session shall provide attendees with a look at what is involved with delivering an IFE solution including security and rights management, certifications, the numerous design considerations, second screen utilization, technical hurdles and more. How is the user experience? 

12:30 – 1:45  Networking Lunch 
Lunch sponsored by: Panasonic Avionics Corporation

1:45 – 2:15 Luxury Travel
Michael Wahl – VP Product Marketing, LSG Sky Chefs
Catering and hospitality is a fundamental element of the airline passenger experience. Hear from a subject matter expert who will discuss the latest innovations and trends in onboard food products, equipment and services as well as a future outlook.
Session organized by: IFSA, International Flight Services Association

2:15 – 2:45 e-Aircraft Concept: Nose to Tail Solution
Explore the e-Aircraft concept as the future of inflight connectivity with the potential to provide real and valuable cost savings, an improved passenger experience and more. The drivers are the passenger experience and ancillary revenues; operational efficiency and safety; and availability and reduction in maintenance costs. The key business areas are passengers services; crew services; flight operations, navigation and safety; and aircraft health monitoring. This session will share what an e-Aircraft entails and how best to make it a reality.

2:45 – 3:15 Break & Exhibits 
Break sponsored by: Interact

3:15 – 3:45  Raising the Bottom Line through Designing for Flexibility 
James S.H. Lee – Director, Paperclip Design Limited
Design is generally seen by airlines more as a way to reinforce branding and enhance passenger experience. But through taking flexibility into consideration, design can actually play a direct, fundamental impact to the revenue and cost of airline operations. In this session we will discuss how designing for flexibility, particularly in the aircraft cabin, allows airlines to make efficient use of resource across different markets, and how these factors affect various aspects of operations, including revenue management, fleet management and engineering etc. Latest concepts in this field will be presented.

3:45 – 4:15 Music Rights & Licensing 
Lauri Rechardt – Director of Licensing, IFPI 
The rapidly changing music industry and continuous evolution of onboard entertainment systems have caused the music and airline industries to evaluate business arrangements, customer needs and marketing opportunities. This session will facilitate discussion and determine potential solutions with members of the worldwide inflight entertainment industry.

5:30 – 9:00 Networking Event

Event sponsored by:


Join APEX and network with delegates from around the world while enjoying the beautiful sights of Hong Kong from the Sky Terrace atop the iconic Victoria's Peak. An authentic local meal and drinks will be served.  

Tuesday 4 November 2014

9:00 – 10:00 Registration & Breakfast 

Breakfast sponsored by: Emphasis Video Entertainment Limited

Wifi sponsored by: BAE Systems 

10:00 – 11:00 Localizing the Airline Passenger Experience
Looking at the projections for aviation market development in the period 2012-2016, the emerging economy of Asia-Pacific is one that will see strong passenger growth, 380 million passengers!  The growing middle class in the region and the deregulation of the Chinese market offers a great deal of opportunity for airlines. This session will offer a compare and contrast view between legacy carriers and LCCs – who are both working to excel the passenger experience. The airlines themselves offer a close look at how they are tapping into this massive market, offering superior products and services targeted for the region, driving ancillary revenue and ultimately exceling their passengers’ experience.  

11:00 – 11:30 Break & Exhibits 
Break sponsored by: KID Systeme 

11:30 – 12:00 Survey Says! – Passenger Insights 
Matthias Walther – Manager Business Development, Panasonic Avionics Corporation; APEX Marketing & Communications Committee Member
What is the deciding factor in flight purchase? What additional items or services are purchased in addition to the ticket? How much time do you spend on other activities such as reading, using connectivity for social and business reasons, eating, sleeping, etc.? APEX consumer research shares the facts on these questions and more covering a range of demographics. 

12:00 – 12:30 Closed Captioning
Jonathan Norris – Vice President of Sales, Lumexis Corporation; APEX Closed Caption Working Group Chair
The U.S. Department of Transportation (DOT) has stated it will announce new regulations requiring closed captioning for inflight video in U.S. airspace to assist deaf and hard-of-hearing passengers. Such regulations have the potential to seriously impact many segments of our industry and present challenges from economic, practical and technical standpoints. APEX has taken the lead on this matter in conjunction with A4A, IATA, NCAM and MPAA and is dealing directly with DOT. Hear an update on the issue straight from Washington D.C. What are the implications for the region? How will this impact you? 

12:30 – 1:45 Networking Lunch
Lunch sponsored by: Zodiac 

1:45 – 2:45 Connectivity Solutions Tailored for the Region 
Airlines thoroughly evaluate connectivity as a large player in their overall strategy. What are the limitations in the region? How do barriers affect strategy? How are passengers connecting and how often are they doing so? What hurdles need to be jumped to assure access?  

2:45 – 3:15 Connected Aircraft & Tracking
Katrina Korzenowski – Director Aircraft Services, Asia Pacific, SITA
In 2014, virtually everyone – and increasingly everything – is connected. There are a number of potential options for tracking missing aircraft - from flight data recorders that could disengage from the aircraft in the event of an emergency and float on water to real-time flight data streaming to improved surveillance via satellites. What next steps should be considered by the industry, and why?

3:15 – 3:30 Closing Remarks

*subject to change



Throughout the conference, attendees have the opportunity to visit with fellow APEX members showcasing the latest inflight innovations and service offerings, hottest content, state-of-the-art products and much more, all tailored for the region! 

Check out:

BAE Systems


Emphasis Video Entertainment

Encore Inflight Limited




Panasonic Avionics Corporation

SCIS Air Security







For exhibit or sponsorship information, contact: Michael Greskiewicz (

For general meeting inquiries in China, contact:  Jean Xu (

We look forward to seeing you in Hong Kong. Stay tuned for more information on this exciting event! 


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