Upcoming Regional Conferences

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After its very successful 2013 Asia Conference, APEX returns to the region and anticipation for the 2014 APEX Asia Conference is growing! This exclusive event will include two full days of education and several memorable networking opportunities for APEX members in the region and around the globe.   

Why should you join us in Hong Kong in November? 

Two full days of education covering trends, strategies and new technologies.

Leading industry experts discussing IFE, catering, connectivity and more.

Valuable exchange of ideas, industry information and best practices.

Opportunities to network with regional and global members - more than 200 airlines and suppliers from around the world.

LOCATION
Regal Hongkong Hotel
88 Yee Wo Street
Causeway Bay, Hong Kong 

For room reservations, click here.

AGENDA 
Session topics include: 

Keynote Address – Exceeding Expectations & Excelling the Passenger Experience
This session will offer and overview of the airline industry in Asia including its unique development and characteristics and what that ultimately means for the passenger experience. 

e-Aircraft Concept: Nose to Tail Solution
Explore the e-Aircraft concept as the future of inflight connectivity with the potential to provide real and valuable cost savings, an improved passenger experience and more. The drivers are the passenger experience and ancillary revenues; operational efficiency and safety; and availability and reduction in maintenance costs. The key business areas are passengers services; crew services; flight operations, navigation and safety; and aircraft health monitoring. This session will share what an e-Aircraft entails and how best to make it a reality.

Wifi Streaming: Who, What, When?
People are always connected. This is evident on the ground and is the trend inflight as well. This BOYD approach enables engagement and interactivity with passengers by offering new ways to connect and share content. This panel session shall provide attendees with a look at what is involved with delivering an IFE solution including security and rights management, the numerous design considerations, second screen utilization, technical hurdles and more. How is the user experience? What does the passenger think? Panelists will offer consumer insights that emphasize the demand to be connected, even at 35,000 feet.  

Catering & Services
Catering and hospitality is a fundamental element of the airline passenger experience. The inflight meal options available vary widely between airlines and destinations of origin, and offer everything from a simple beverage to a seven-course gourmet meal. Hear from subject matter experts as they discuss the latest innovations and trends in onboard food products, equipment and services.

Closed Captioning
The U.S. Department of Transportation (DOT) has stated it will announce new regulations requiring closed captioning for inflight video in U.S. airspace to assist deaf and hard-of-hearing passengers. Other regulations intending to assist the visually impaired may also be in the notice from DOT. Clearly, new closed captioning and similar rules have the potential to seriously impact many segments of our industry and present challenges from economic, practical and technical standpoints. APEX has taken the lead on this matter and is dealing directly with DOT on behalf of the industry. Hear an update on the issue straight from Washington D.C. How are we engaging with other interested groups A4A, IATA and the MPAA? How will this affect you?

Localizing the Airline Passenger Experience
Looking at the projections for aviation market development in the period 2012-2016, the emerging economy of Asia-Pacific is one that will see strong passenger growth, 380 million passengers!  This session will take a close look at how airlines tap into this massive market, offer superior products and services targeted for the region and ultimately exceling their passengers’ experience. 

Branding & Design
This session will improve your understanding of the links between brand, yield and loyalty among airlines in Asia-Pacific. Delegates will examine the challenges of delivering a brand that matches passenger experience expectations. 

Survey Says! - Passenger Insights 
What is the deciding factor in flight purchase? What additional items or services are purchased in addition to the ticket? How much time do you spend on other activities such as reading, using connectivity for social and business reasons, eating, sleeping, etc.? APEX consumer research shares the facts on these questions and more covering a range of demographics. 

Connected Aircraft & Tracking
In 2014, virtually everyone – and increasingly everything – is connected. There are a number of potential options for tracking missing aircraft - from flight data recorders that could disengage from the aircraft in the event of an emergency and float on water to real-time flight data streaming to improved surveillance via satellites. What next steps should be considered by the industry, and why?

Content for the Region: Acquisition Strategies 
As regional content is becoming more important for airlines in Asia, as well as other international carriers wanting to satisfy their Asian passengers, what makes Asian content unique?  What differentiates the local content by country and how best to appeal to each passenger demographic?  What new prospects exist for the airlines?  What challenges are Asian distributors facing?  Hear from leading distributors and airlines about the potential issues and opportunities.  

Connectivity Solutions Tailored for the Region 
Airlines thoroughly evaluate connectivity as a large player in their overall strategy. What are the limitations in the region? How do barriers affect strategy? How are passengers connecting and how often are they doing so? What hurdles need to be jumped to assure access? Hear from the players themselves - the leaders in the industry will further answer these and other questions.  

THANK YOU to our SPONSORS!

For exhibit or sponsorship information, contact: Michael Greskiewicz (michaelg@kellencompany.com)

For general meeting inquiries in China, contact:  Jean Xu (jxu@kellencompany.com).

We look forward to seeing you in Hong Kong. Stay tuned for more information on this exciting event! 

 

 
 
 
 
 
 

继成功举办2014亚洲区学术会议后,APEX 将举办2014亚洲区学术会议,并将为您带来更多期待! 

 

为什么参加APEX 2014香港亚洲区学术会议

  • I~P/˖-P6; mso-bidi-font-family:SimSun">为期两天的会议将涵盖业内趋势、战略及新技术等话题
  • 业内顶尖专家共同探讨IFE、餐饮、机上网络连接以及更多时下关注的其它话题
  • 有价值的行业构想、行业信息及最佳行业实践等的信息交流
  • 与来自全球范围的航空公司会员和供应商会员进行深入交流的机会 

主旨演讲 – 超越预期,提升旅客体验

本节将对亚洲航空业进行概述,包括其独特的发展及特性,以及最终对旅客体验赋予的意义。


e-Aircraft概念:综合解决方案

探索e-Aircraft概念作为机上连接的未来及提供真实并有价值的成本节约、良好的旅客体验及更多方面的潜力。动因是

乘客体验及辅助收入、运行效率及安全、以及可用性和降低维护费用。关键业务领域是旅客服务、航员服务、飞机运行、导航和安全、以及飞机运行状况的监测。本节将分享e-Aircraft需要什么及如何最好地使其成为现实。


无线流媒体:谁,什么,什么时候?

人与人总是紧密相连的,这在地面上及空中都是很明显的。BOYD方法通过提供新的连接方式和内容分享使旅客参与并进行互动。本节小组讨论将向与会者提供在交付IFE解决方案时都与什么有关,包括安全及权限管理、大量的设计考虑、第二屏的利用、技术壁垒及其它。用户体验如何?乘客是怎么想的?消费者强调其对网络连接的需求,即使是身在35000英尺的高度,专家将就此展开讨论。


餐饮及服务

餐饮和接待是航空旅客体验的一个基本要素。可提供的航空食品选择在航空公司和出发地间差异非常大,从简单的饮料到7道菜的美味佳肴,可以提供一切。倾听论题专家就机上食品、设备和服务的最新创新及趋势的讨论和见解。


品牌与设计

本节将提升您对亚太区航空公司品牌、效益和忠诚度之间联系的理解,并将分析打造一个符合旅客预期的品牌所面临的挑战。


闭合字幕

美国运输部已经表示,将宣布新的规定,要求在美国飞机上的机载视频增加闭合字幕以帮助失去听觉和听力受损的乘客。其它意在帮助视觉障碍乘客的规定可能也在美国运输部的公告之中。显然,新的闭合字幕的规定和其它类似的规定已经严重影响了我们行业的很多领域,并从经济、实践及技术上提出了挑战。APEX已经在这件事上发挥了领导作用,并正在代表行业直接与美国运输部交涉。直接听取来自华盛顿的关于这个问题的更新。我们如何与其他感兴趣的团体A4A,IATA和MPAA建立友好关系?这将如何影响你?


区域性内容:收购策略

区域性内容对于亚洲航空公司来说越来越重要,对于其他想让亚洲旅客满意的国际航空公司来说也非常重要,什么能使亚洲区域性内容具有其独特性呢?如何按国家来区分本地内容?如何更好地吸引每位乘客?航空公司有什么新的潜在目标?亚洲区的分销商面临哪些挑战?聆听领先的航空公司和分销商对于这些潜在问题和机会的阐述。


本地化的航空旅客体验

从2012-2016年期间航空市场发展的预测来看,亚太区新兴经济体客流量增长强劲,3.8亿旅客!本节将关注航空公司如何进军这个庞大的市场,针对该地区提供优质的产品和服务并最终提升属于自己的旅客体验


调查指出!- 旅客分析

什么是机上购买的决定因素?除了机票外,额外购买的物品和服务还有哪些?花多少时间在阅读、使用机上连接进行社交和商务活动、吃东西、睡觉等这些活动上?APEX消费者研究经过一系列的调查,将分享关于这些问题及更多信息的事实



为地区量身定制的通信解决方案

机上连接作为航空公司全面战略的一个重要部分,航空公司对其进行了彻底评估。地区的限制是什么?这些障碍对策略有什么影响?乘客使用连接的情况如何以及他们多长时间这样做一次?为确保正常的连接如何越过这些障碍?行业主要领导者们将进一步对这些问题以及其它问题进行解答。


飞机联络及追踪

2014年,几乎每一个人甚至每件事都是相连接的。追踪消失的飞机,有很多潜在的选择 – 从紧急状况下可以脱离飞机并漂浮在水上的飞行数据记录器,到实时飞行数据流,再到卫星监测。行业应该考虑的下一步是什么?为什么?

 

 
APEX学术委员会正致力于会议日程的工作当中。如果您想参与演讲或有推荐的话题,请与Lauren Beneri联系,邮箱:lbeneri@kellencompany.com
 
会议在线注册将很快推出!
 
展览及赞助事宜,请联系Michael Greskiewicz: michaelg@kellencompany.com 
 
中国区会议信息咨询,请联系Jean Xu:jxu@kellencompany.com
 
APEX – 创建、交付并管理航空旅客体验的企业与专业人士协会
 

 

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