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After our overwhelmingly successful 2013 Asia Conference, APEX returns to the region and anticipation for the 2014 APEX Asia Conference is growing! This exclusive event will include two full days of education and several memorable networking opportunities for APEX members in the region and around the globe.   

Why should you join us in Hong Kong in November? 

Two full days of education covering trends, strategies and new technologies.

Leading industry experts discussing passenger behaviors, IFE, catering, connectivity and more.

Valuable exchange of ideas, industry information and best practices in the comprehensive exhibit area.

Opportunities to network with regional and global members - more than 200 airlines and suppliers from around the world.

 

REGISTRATION
Click here to register now!
FREE! - Airline Members
$350 - Vendor Members
$450 - Nonmembers* 

Click here to register as press.

*Approved non-members may attend this event at the listed premium rate. The additional surcharge ($100) will be credited against first-year dues should their company apply to join APEX within 60 days of the event. Non-member company representatives may only attend one APEX event annually at a non-member rate. Admittance is subject to approval. 

 

LOCATION
Regal Hongkong Hotel
88 Yee Wo Street
Causeway Bay, Hong Kong 

For room reservations, complete this booking form. If you have any issues, please contact Betty Lai via email or phone at (852) 2837 1980. 
Note that breakfast will be served on Monday and Tuesday.
Only a limited number of rooms are available at the reduced rate! 

 

AGENDA*

Monday 3 November 2014

8:00 – 9:00 Registration & Breakfast 

Breakfast sponsored by: Emphasis Video Entertainment Limited

Wifi sponsored by: BAE Systems

9:00 – 9:15 Welcome & Introduction
With the rapid development in the airline industry in Asia, airlines look at passenger experience to strengthen brand image and enhance passenger satisfaction. APEX’s goal is to provide high-end regional educational programs that have compelling content and are convenient and affordable. APEX is committed to bringing valuable services to Asia, and to foster the international exchange of ideas, cutting edge information, industry best practices, and the latest technological trends. 

9:15 – 10:00 Keynote Address: The Challenges of Delivering a World Class Passenger Experience 
Toby Smith, General Manager Product, Cathay Pacific

10:00 – 11:00 Content for the Region: Acquisition Strategies 
Moderated by: Patrick Frater – CEO and editor of Film Business Asia
Panelists:
Jovita Toh – CEO, Encore Inflight Limited
Others TBC

Regional content is booming and becoming more important for airlines in Asia, as well as other international carriers wanting to satisfy their Asian passengers. What makes Asian content unique? What differentiates the local content by country and what appeals to each passenger demographic?  What new prospects exist for the airlines?  What are the trends and what challenges are Asian distributors facing? Hear from leading distributors and airlines about the potential issues and opportunities.   

11:00 – 11:30 Break & Exhibits 
Break sponsored by: Encore Inflight Entertainment

11:30 – 12:30 Wifi Streaming: Who, What, When?
Images in Motion
People are always connected. This is evident on the ground and is the trend inflight as well. This BOYD approach enables engagement and interactivity with passengers by offering new ways to connect and share content. This session shall provide attendees with a look at what is involved with delivering an IFE solution including security and rights management, certifications, the numerous design considerations, second screen utilization, technical hurdles and more. How is the user experience? 

12:30 – 1:45  Networking Lunch 
Lunch sponsored by: Panasonic Avionics Corporation

1:45 – 2:15 Luxury Travel
Michael Wahl – VP Product Marketing, LSG Sky Chefs
Catering and hospitality is a fundamental element of the airline passenger experience. Hear from a subject matter expert who will discuss the latest innovations and trends in onboard food products, equipment and services as well as a future outlook.
Session organized by: IFSA, International Flight Services Association

2:15 – 2:45 e-Aircraft Concept: Nose to Tail Solution
OnAir
Explore the e-Aircraft concept as the future of inflight connectivity with the potential to provide real and valuable cost savings, an improved passenger experience and more. The drivers are the passenger experience and ancillary revenues; operational efficiency and safety; and availability and reduction in maintenance costs. The key business areas are passengers services; crew services; flight operations, navigation and safety; and aircraft health monitoring. This session will share what an e-Aircraft entails and how best to make it a reality.

2:45 – 3:15 Break & Exhibits 
Break sponsored by: Interact

3:15 – 3:45  Raising the Bottom Line through Designing for Flexibility 
James S.H. Lee – Director, Paperclip Design Limited
Design is generally seen by airlines more as a way to reinforce branding and enhance passenger experience. But through taking flexibility into consideration, design can actually play a direct, fundamental impact to the revenue and cost of airline operations. In this session we will discuss how designing for flexibility, particularly in the aircraft cabin, allows airlines to make efficient use of resource across different markets, and how these factors affect various aspects of operations, including revenue management, fleet management and engineering etc. Latest concepts in this field will be presented.

3:45 – 4:15 Closed Captioning
Jonathan Norris – Vice President of Sales, Lumexis Corporation; APEX Closed Caption Working Group Chair
The U.S. Department of Transportation (DOT) has stated it will announce new regulations requiring closed captioning for inflight video in U.S. airspace to assist deaf and hard-of-hearing passengers. Such regulations have the potential to seriously impact many segments of our industry and present challenges from economic, practical and technical standpoints. APEX has taken the lead on this matter in conjunction with A4A, IATA, NCAM and MPAA and is dealing directly with DOT. Hear an update on the issue straight from Washington D.C. What are the implications for the region? How will this impact you? 

4:15 – 4:45 Music Rights & Licensing 
Lauri Rechardt – Director of Licensing, IFPI 
The rapidly changing music industry and continuous evolution of onboard entertainment systems have caused the music and airline industries to evaluate business arrangements, customer needs and marketing opportunities. This session will facilitate discussion and determine potential solutions with members of the worldwide inflight entertainment industry.

5:30 – 9:00 Networking Event

Event sponsored by: digecor

Join APEX and network with delegates from around the world. Taste some local fare, sip cocktails and enjoy entertainment.

Tuesday 4 November 2014

8:30 – 9:30 Registration & Breakfast 

Breakfast sponsored by: Emphasis Video Entertainment Limited

Wifi sponsored by: BAE Systems 

9:30 – 10:30 Localizing the Airline Passenger Experience
Looking at the projections for aviation market development in the period 2012-2016, the emerging economy of Asia-Pacific is one that will see strong passenger growth, 380 million passengers!  The growing middle class in the region and the deregulation of the Chinese market offers a great deal of opportunity for airlines. This session will offer a compare and contrast view between legacy carriers and LCCs – who are both working to excel the passenger experience. The airlines themselves offer a close look at how they are tapping into this massive market, offering superior products and services targeted for the region, driving ancillary revenue and ultimately exceling their passengers’ experience.  

10:30 – 11:00 Survey Says! – Passenger Insights 
What is the deciding factor in flight purchase? What additional items or services are purchased in addition to the ticket? How much time do you spend on other activities such as reading, using connectivity for social and business reasons, eating, sleeping, etc.? APEX consumer research shares the facts on these questions and more covering a range of demographics. 

11:00 – 11:30 Break & Exhibits 
Break sponsored by: KID Systeme 

11:30 – 12:30 Connectivity Solutions Tailored for the Region 
Airlines thoroughly evaluate connectivity as a large player in their overall strategy. What are the limitations in the region? How do barriers affect strategy? How are passengers connecting and how often are they doing so? What hurdles need to be jumped to assure access?  

12:30 – 1:00 Connected Aircraft & Tracking
Katrina Korzenowski – Director Aircraft Services, Asia Pacific, SITA
In 2014, virtually everyone – and increasingly everything – is connected. There are a number of potential options for tracking missing aircraft - from flight data recorders that could disengage from the aircraft in the event of an emergency and float on water to real-time flight data streaming to improved surveillance via satellites. What next steps should be considered by the industry, and why?

1:00 – 2:15 Networking Lunch
Lunch sponsored by: Zodiac 

 

*subject to change

 

EXHIBITS

Throughout the conference, attendees have the opportunity to visit with fellow APEX members showcasing the latest inflight innovations and service offerings, hottest content, state-of-the-art products and much more, all tailored for the region! 

Check out:

BAE Systems

digEcor

Emphasis Video Entertainment

Encore Inflight Limited

Gogo

Interact

KID-Systeme

Panasonic Avionics Corporation

SCIS Air Security

Zodiac


THANK YOU to our SPONSORS!

      

        

        

For exhibit or sponsorship information, contact: Michael Greskiewicz (michaelg@kellencompany.com)

For general meeting inquiries in China, contact:  Jean Xu (jxu@kellencompany.com).

We look forward to seeing you in Hong Kong. Stay tuned for more information on this exciting event! 

 

 
 
 
 
 
 

继成功举办2014亚洲区学术会议后,APEX 将举办2014亚洲区学术会议,并将为您带来更多期待! 

 

为什么参加APEX 2014香港亚洲区学术会议

  • 为期两天的会议将涵盖业内趋势、战略及新技术等话题
  • 业内顶尖专家共同探讨IFE、餐饮、机上网络连接以及更多时下关注的其它话题
  • 有价值的行业构想、行业信息及最佳行业实践等的信息交流
  • 与来自全球范围的航空公司会员和供应商会员进行深入交流的机会 

会议注册费用

现在就注册!

航空公司会员免费!

供应商会员350美元/人

非会员450美元/人*

 

*经APEX批准,非会员可凭此价格参加本次会议。如贵公司在活动开始前60天内加入APEX,额外支付的100美元费用将从第一年的会费中扣除。非会员公司代表每年只能以非会员价格参加一次APEX会议,批准后方能入场。

 

会议地点
富豪香港酒店
香港铜锣湾怡和街88号 

填写此表格进行客房预订. 如您有任何问题,请通过邮件或电话(852) 2837 1980联系Betty Lai。

请注意:周一和周二将提供早餐。
折扣价格房间数量有限,请注册的参会者尽快预订!

 

会议日程*

2014113日星期一

8:00 – 9:00      会议注册 & 早餐

早餐赞助商:Emphasis Video Entertainment Limited

Wifi
赞助商:BAE Systems

9:00 – 9:15      欢迎致辞

随着亚洲航空业的快速发展,越来越多的航空公司开始重视航空旅客的体验,以加强品牌形象,提升旅客的满意度。APEX的目标是提供内容精彩、便利实惠的高端区域性学术会议。APEX致力于为整个亚洲提供更有价值的服务,为促进国际行业间构想、尖端信息、最新技术趋势及业内成功经验的交流与分享。

9:15 – 10:00    主旨演讲:提供一流旅客体验所面临的挑战 
Toby Smith,产品总经理,国泰航空

10:00 – 10:30  e-Aircraft 概念: 综合解决方案
OnAir

探索e-Aircraft概念作为机上连接的未来及提供真实并有价值的成本节约、良好的旅客体验及更多方面的潜力。动因是乘客体验及辅助收入、运行效率及安全、以及可用性和降低维护费用。关键业务领域是旅客服务、航员服务、飞机运行、导航和安全、以及飞机运行状况的监测。本节将分享e-Aircraft需要什么及如何最好地使其成为现实。

10:30 – 11:00  茶歇及展览交流 

茶歇赞助商:Encore Inflight Entertainment

11:00 – 12:00  无线流媒体:谁,什么,何时?
Images in Motion

人与人总是紧密相连的,这在地面上及空中都是很明显的。BOYD方法通过提供新的连接方式和内容分享使旅客参与并进行互动。本节将向与会者提供在交付IFE解决方案时都与什么有关,包括安全及权限管理、认证、大量的设计考虑、第二屏的利用、技术壁垒及其它。用户体验如何?

12:00 – 1:00    午餐 

午餐赞助商 Panasonic Avionics Corporation

1:00 – 1:30 豪华旅游
Michael Wahl,产品营销副总裁,LSG Sky Chefs
餐饮和接待是航空旅客体验的一个基本要素。倾听专家就机上食品、设备和服务的最新创新及趋势的讨论和见解。
本节组织方:IFSA

1:30 – 2:00      音乐版权与许可 
Lauri Rechardt
,版权总监,IFPI 

瞬息万变的音乐产业及持续演化的机上娱乐系统使得音乐及航空业对商业计划、客户需求和市场机会进行评估。本节将讨论并与全球机上娱乐行业成员确定潜在的解决方案。

2:00 – 2:30      以灵活设计来提高收益

 
James S.H. Lee
,总监,Paperclip Design Limited

设计通常更多的被航空公司认为是加强品牌建设和提升旅客体验的一种方式。但考虑到其灵活性,设计事实上可以对航空公司运营的收入及成本发挥直接和根本性的影响。本节我们将讨论如何通过灵活性的设计,特别是机舱内设计使航空公司有效利用不同市场的资源,以及这些因素如何影响运营的各个方面包括收益管理、机队管理和工程等。本节还将会提到这个领域内的最新理念。

2:30 – 3:00      茶歇及展览交流 

茶歇赞助商:Interact

3:00 – 3:30      闭合字幕
Jonathan Norris,销售副总裁,Lumexis Corporation; APEX 闭合字幕工作组主席

美国运输部已经表示,将宣布新的规定,要求在美国飞机上的机载视频增加闭合字幕以帮助失去听觉和听力受损的乘客。这样的规定很可能严重影响我们行业的很多领域,并从经济、实践及技术上提出挑战。APEX已经率先协同A4ANCMAMPAA在这件事上直接与美国运输部交涉。直接听取来自华盛顿的关于这个问题的最新进展。对地区的影响如何?这又将如何影响你?

3:30 – 4:30      区域性内容:收购策略 
主持人:Patrick Frater – CEO及编辑,《亚洲电影资讯》
小组讨论成员:
          Jovita Toh – CEO
Encore Inflight Limited
          Others TBC

区域性内容对于亚洲航空公司来说越来越重要,对于其他想让亚洲旅客满意的国际航空公司来说也非常重要,什么能使亚洲区域性内容具有其独特性呢?如何按国家来区分本地内容?如何更好地吸引每位乘客?航空公司有什么新的潜在目标?亚洲区的经销商面临哪些挑战?聆听领先的航空公司和经销商对于这些潜在问题和机会的阐述。

5:30 – 9:00      交流招待会 

赞助商:digecor

参加APEX会议并与全球各地代表面对面交流,一起品尝当地美酒佳肴,共享娱乐表演。

2014114日星期二

8:00 – 9:00      会议注册 & 早餐

早餐赞助商:Emphasis Video Entertainment Limited

Wifi 赞助商:BAE Systems 

9:00 – 10:00    本地化的航空旅客体验

2012-2016年期间航空市场发展的预测来看,亚太区新兴经济体客流量增长强劲,3.8亿旅客!该地区不断壮大的中产阶级及中国市场的自由化为航空公司提供了良好的契机。本节将在传统航空公司和廉价航空公司之间做个对比 谁在致力于提升旅客体验。航空公司本身也在密切关注如何进军这个庞大的市场,针对该地区提供优质的产品和服务,推动辅助收益并最终提升旅客的体验。

10:00 – 10:30  调查指出!旅客分析 

什么是机上购买的决定因素?除了机票外,额外购买的物品和服务还有哪些?花多少时间在阅读、使用机上连接进行社交和商务活动、吃东西、睡觉等这些活动上?APEX消费者研究经过一系列的调查,将分享关于这些问题及更多信息的事实

10:30 – 11:00  茶歇及展览交流 

茶歇赞助商:KID Systeme 

11:00 – 12:00  为地区量身定制的通信解决方案

机上连接作为航空公司全面战略的一个重要部分,航空公司对其进行了彻底评估。地区的限制是什么?这些障碍对策略有什么影响?乘客使用连接的情况如何以及他们多长时间这样做一次?为确保正常的连接如何越过这些障碍?

12:00 – 12:30  飞机联络与追踪           

Katrina Korzenowski – 亚太区飞机服务总监,SITA

2014年,几乎每一个人甚至每件事都是相连接的。追踪消失的飞机,有很多潜在的选择从紧急状况下可以脱离飞机并漂浮在水上的飞行数据记录器,到实时飞行数据流,再到卫星监测。行业应该考虑的下一步走向是什么?为什么?

12:30 – 1:30    午餐

午餐赞助商:Zodiac 

1:30 – 2:30      前往参观 

2:30 – 4:00      参观(待定)

4:00 – 5:00      前往富豪香港酒店 

*根据变化进行更新

展览

在会议期间,与会者有机会参观APEX会员展示的最新机上创新和服务、热门内容、最先进产品及其它为本地区量身打造的更多内容!

          BAE Systems

          digEcor

          Emphasis Video Entertainment

          Encore Inflight Limited

          Gogo

          Interact

          KID-Systeme

          Panasonic Avionics Corporation

          SCIS Air Security

          Zodiac

 

赞助商鸣谢!

      

        

        

 
展览及赞助事宜,请联系Michael Greskiewicz: michaelg@kellencompany.com 
 
中国区会议信息咨询,请联系Jean Xu:jxu@kellencompany.com
 
APEX – 创建、交付并管理航空旅客体验的企业与专业人士协会
 

 

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