Aviation's top trendsetters are meeting in Abu Dhabi this March for a one-of-a- kind industry experience at the APEX Middle East Conference. This can't-miss event will feature exclusive access to our industry's most influential players as they discuss strategies, examine the future of air travel and share insights on how they've increased business while infusing luxury into the passenger experience. You not only get the opportunity to network with top decision-makers in our industry, but also take part in an exclusive behind-the-scenes tour of Etihad Airway's Innovation Centre. You will not want to miss this! 

Registration & Costs to Attend
Hotel Information
Visa Requirements



Click here to register online now.
FREE! - Airline Members
$350 - Vendor Members
$450 - Nonmembers*

Press, click here for details on attendance and how to register. 

The following airlines are registered to attend!

  • Emirates
  • Etihad Airways
  • Oman Air
  • Pakistan International Airlines
  • Qatar Airways
  • Scandinavian Airlines 


Abu Dhabi National Exhibition Centre

The conference will take place at the state of the art Abu Dhabi National Exhibition Centre. Guests are invited to stay at the Hyatt Capital Gate. For information on hotel booking, click here



Tuesday 24 March

8:00 – 9:00 Registration & Breakfast 

9:00 – 9:10 Welcome & Introduction
APEX Board members welcome guests to Abu Dhabi! 

9:10 – 9:40 Keynote Address: A Look at the Future of the Middle East Market 
The Middle East’s unique and significant location facilitates substantial traffic from global passengers, so much so that it outpaces the world in international traffic growth. An executive will address this ongoing growth as well as their strategy for accommodating the influx of travellers, dedication to excellence and outlook on the future of the passenger experience. 

9:40 – 10:40 Localizing the Airline Passenger Experience
The value that the aviation industry provides to the development of growing regions and their trade capabilities is not only understood but underscored in the Middle East. With increased demand from passengers and extraordinary focus on the product by the regional airlines, it goes without question that all eyes are on the Middle East. Panelists utilize their expertise and offer insights on bettering the passenger experience. 

10:40 – 11:00 Networking Break 

11:00 – 11:50 10 Tips for Leading in the Middle East
This must-hear speech, based upon the best-selling 10 tips for Leading in the Middle East, which was voted the #2 best book of 2014 by the Wall Street Journal’s readers’ poll, immediately separates itself by keeping the focus on the applicable nature of leading.  Its simplicity highlights what you can expect, which is like having a “Coffee Conversation” with Dr. Tommy who answers, “Would you tell me from your experience and research what does it take to be a good leader here?” Even if you don’t do business in the Middle East, you will gain a tip or two to use where you’re from.
Presented by: Dr. Tommy Weir – Renowned Speaker, Author and CEO Coach

11:50 – 12:30 Airport Developments & Rise of the Aerotropolis
Over the next twenty years, the amount of airline passengers is forecasted to double based on a 4.1% average annual growth rate. There is a direct and interchangeable relationship between air connectivity and strong economies. Infrastructure must be compliant in order to facilitate travel. For these reasons, we are seeing expansion and improvements made to existing airports. Also on the rise is the aerotropolis, a city surrounding an airport with its own economy and infrastructure. 

12:30 – 1:45 Lunch

1:45 – 2:15 Luxury Travel…Beyond the Sky
What does luxury look like? Gulf carriers are often regarded as the most luxurious in the sky. Comparisons between some commercial and private jet experiences are becoming less drastic. What about on the ground? There are many other components of a traveller’s journey outside of the airline experience including hotel stays and car transports. What inspirations can be drawn taking a look at these other journey threads and industry facets? This session will explore how luxury travel is addressed and mastered successfully. 

2:15 – 2:45 Cabin Design
Passenger and airline expectations are continually rising. How do future journeys impact the latest cabin design and technology? How can cabins be designed to satisfy passenger needs while maximizing profitability for airlines? Factorydesign will answer some of these questions and discuss their recent partnership with other design firms to bring Etihad’s vision for their new aircraft to life. 

2:45 – 3:05 Networking Break

3:05 – 3:40 Building the Entertainment Product
There is an abundance of content available that each appeal to varied sets of demographics, interests and moods. How does one choose? This session will explore programming options, audience engagement and interaction, changing habits of viewer consumption and strategies for building the ideal entertainment product for your audience in the sky. 

3:40 – 4:30 Audio Performance Rights 
The rapidly changing music industry and continuous evolution of onboard entertainment systems have caused the music and airline industries to evaluate business arrangements, customer needs and marketing opportunities. This session will offer guidance and share best practices to ensure both vendors and airlines have the knowledge to ensure the proper legal permissions are in place to feature music with a close look at the MENA region.  
Presented by: Claudius Boller – Vice President Digital and Business Development, Universal Music 

6:00 – 8:00 Networking Event

Wednesday 25 March

8:00 – 9:00 Registration & Breakfast 

9:00 Depart hotel for Etihad Innovation Center 

9:30 – 11:15 Tour of Etihad Innovation Center
Etihad Airways is offering APEX guests an exclusive tour of their world-class Innovation Centre in Abu Dhabi. This unique facility showcases the airline’s revolutionary cabins and superior product offering,  illustrating their dedication to excellence. Explore reconstructions of the new Airbus A380 and Boeing 787 aircraft cabins, including realistic mock-ups of The Residence by Etihad™, the new First Apartments and First Suites,  new Business Studios and Economy Smart Seats. The centre also features an Innovation Training Academy, boasting the largest A380 and B787 cabin service and safety trainers in the world. The tour is included with conference registration. Tours are typically available by appointment or invitation only.

11:15 Depart Etihad Innovation Center for hotel

11:45 – 1:00 Networking Lunch

1:00 – 1:30 Telecommunications Presence in Inflight Connectivity
Aim high. That is just what telecommunications giants are doing. Take a look at the key players in the telecommunication market and their presence in inflight connectivity. Who has entered and exited? What are the capabilities on a global and regional scale? Technology intelligent Satellite Pro will offer an overview that will leave attendees with a better understanding of the market.  

1:30 – 2:00 Inflight Connectivity Needs for Evolving & Scalable Global Solutions
This session will offer highlights on the current inflight connectivity market and how it will evolve in the coming years. Ben will explain the various connectivity solutions, their differences, and what changes will need to be made ensure the best possible passenger experience.
Presented by: Ben Griffin – Regional Director MEA, Inmarsat

2:00 – 2:45 Connected Aircraft Capabilities 
Explore the e-Aircraft concept as the future of inflight connectivity with the potential to provide real and valuable cost savings, an improved passenger experience and more. This session will share what an e-Aircraft entails covering cockpit and crew in addition to how it facilitates interaction with passengers and how best to make it a reality.

2:45 – 3:05 Networking Break

3:05 – 3:20 APEX Activity Update
This quick session will offer updates on what your association has been up to. Focus on the Technology Committee activities including technologies for disabled passengers such as closed captioning and descriptive text for the blind, onboard payments and future technical trend identification. 

3:20 – 3:50 Proliferation of PEDs & their Role in the Inflight Experience 
Widespread PED usage and the desire to have an inflight experience mirrored to one on the ground has caused airlines and their partners to explore ways in which they can embrace and engage their passengers. A portable provider will discuss their entry into the inflight market – either through passenger’s own devices or those provided by airlines – and how they see their participation evolving. What has their experience been working with airlines?   Details on mobile device market share regionally and globally will be presented along with customer insights on usage.

3:50 – 4:50 Wireless Streaming 
The BYOD approach enables engagement and interactivity with passengers by offering new ways to connect and share content. This session shall provide attendees with a look at what is involved with delivering an IFE solution including security and rights management, certifications, the numerous design considerations, second screen utilization, technical hurdles and more.

4:50 – 5:00 Closing Remarks



Hyatt Capital Gate Abu Dhabi
Room Reservations number:  +971 2569 1234
Be sure to reference APEX Middle East Conference

Single room rate:  AED 800++ per night
(Rate inclusive buffet breakfast at the 18 Degrees Restaurant and guestroom WiFi)

To book a room visit the hotel website: www.abudhabi.capitalgate.hyatt.com and enter the stay day dates and the GROUP CODE under "corporate or group code" option: G-A337 or call the hotel directly on 971 25961234.

Complimentary parking at ADNEC (convention center)

Cancellation of individual reservations shall be accepted by the hotel without penalty up to 2 March 2015.  Individual reservations cancelled after 2 March 2015 are subject to a cancellation fee equal to the cost of the entire reservation.



For information on immigration and visas, please click here



For sponsorship information, contact: Michael Greskiewicz (michaelg@kellencompany.com)

For general meeting inquiries contact: Lauren Beneri (lbeneri@kellencompany.com).


*Approved non-members may attend this event at the listed premium rate. The additional surcharge ($100) will be credited against first-year dues should their company apply to join APEX within 60 days of the event. Non-member company representatives may only attend one APEX event annually at a non-member rate. Admittance is subject to approval. 


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