Dear APEX members,
Just over one year ago, the membership approved the transformation from WAEA to APEX, which prompted many changes essential to the growth and future vitality for the association.
We need great leaders to continue to grow the association to fully encompass the passenger experience industry. We need leaders who understand this industry, the association’s member needs and have a talent for making great things happen.
As you may have seen in emails and in SmartBrief, the 2011-2012 APEX Board of Directors nominations form is available. Completed forms need to be submitted to headquarters by 1 July 2011. This year, Board positions are open for both airline and vendor members for one and two year terms.
I’m very pleased to announce that Chris Babb, Sr. Product Manager of Aircraft Experience at Delta, has agreed to run for President of APEX for the 2011-2012 year. Chris has served as the Marketing-Communications Committee Chair for the past two years and has led many of the important media-related actions listed below.
There is still so much to do – and we need your help to accomplish APEX future goals. Chris will need good leaders to help moving APEX in the right direction.
Would you like to be a part of the APEX Leadership? Please apply by 1 July 2011. Application is available on apex.aero.
The Board and committees have taken a number of steps to enhance APEX’s value and meet the goal of broadening the scope to make APEX a more relevant and vital association for you – our members. To help keep you abreast of what we have been up to, please see some of the accomplishments to date:
• Launched of Online Membership Directory (apex.aero)
• Planned and executed successful meetings around the globe including:
o Technology Committee Meeting, November 2010 – Los Angeles
o Session at CES, January 2011 – Las Vegas
o Technology Committee Meeting, February 2011 – Los Angeles
o Education Workshop, March 2011 – Dubai
o Education Workshop, April – Hamburg
o TV Market Conference, May – Madrid
• Launched newly designed APEX website (apex.aero)
• Launched APEXnews SmartBrief - daily & digest editions
• Continuing to promote and elevate Passenger Choice Awards program
Thank you for your dedication to APEX. We look forward to growing the association together to continue to elevate the passenger experience industry.
Best Regards,
Patrick Brannelly, Emirates
APEX President