Industry News

Brand Anew: Southwest’s Heartfelt Redesign

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Southwest transplants a universal symbol into the core of its brand. The line… Read more

Brand Anew: Cathay Pacific’s Stroke of Genius

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Cathay Pacific lent its brushwing logo to Dragonair to deepen the airlines’ familial… Read more

Brand Anew: Qantas’ Leaping Logos

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Qantas’ Flying Roo logo gets a slight modification with every landmark aircraft… Read more

Brand Anew: Etihad Built Its Logo in the Sand

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Abu Dhabi’s sand dunes serve as inspiration for Etihad Airways’ luxurious Arabian… Read more