Posts by Katie Sehl

Brand Anew: Southwest’s Heartfelt Redesign

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Southwest transplants a universal symbol into the core of its brand. The line… Read more

Brand Anew: Qantas’ Leaping Logos

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Qantas’ Flying Roo logo gets a slight modification with every landmark aircraft… Read more