Posts by Marisa Garcia

Designing PaxEx in an Age of Digital Disruption

APEX Insight: Holistic design encapsulates a number of hardware and software elements that define and enhance the passenger experience. In this series, we share insights from the industry’s top designers about these elements and discover how they can complement and… Read more

How Brand Drives Airline Choice for Asian Passengers

APEX Insight: According to a panel at last month’s CAPA Asia Summit in Singapore, an airline’s brand values and the suitability of service matter more to Asian travelers than low-cost and full-service labels. A discussion at last month’s CAPA Asia Summit took… Read more

Heads in the Clouds: Airplane Seat Headrests Get a Facelift

APEX Insight: More comfort in economy is ahead as the headrest cushion gets a facelift. Airlines, designers and manufacturers have made significant headway in addressing one of the complaints of long-haul economy flights: It’s hard to sleep. Cathay Pacific’s A350 economy… Read more