Posts by Valerie Silva

Brand Anew: Cathay Pacific’s Stroke of Genius

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Cathay Pacific lent its brushwing logo to Dragonair to deepen the airlines’ familial… Read more

PaxEx FAQs: What Happens When a Baby Is Born in Flight?

APEX Insight: Even airline CEOs, aerospace manufacturers and aircraft interior designers have some unanswered questions when it comes to the passenger experience industry. In this installment of PaxEx FAQs, APEX Media looks at the logistics behind in-flight birthing, and what… Read more

The Millennial Business Traveler

APEX Insight: Business travelers have long formed the bedrock of premium air travel, but what happens when their habits change? Social scientists coined the term “generation gap” in the 1960s; little did they know that ideological rifts would become even… Read more


Airports Vie for Millennial Vote of Confidence

APEX Insight: Airlines are racing to ensure that they have the brand power and bandwidth to accommodate the needs and preferences of millennials – and they aren’t alone. As millennials overtake Baby Boomers and Generation Xers in business and leisure… Read more

Airlines Bunk Up With Airbnb to Appeal to Key Demographics

APEX Insight: Last week, Airbnb launched a platform that moves beyond accommodations into Experiences, Places and Homes, with plans to eventually make inroads into flights and other services. But Airbnb Trips isn’t the home-sharing platform’s first foray into the air… Read more