Posts by Valerie Silva

The Traveling Family

APEX Insight: Airlines will need to reconsider the solitary seating and refined cuisine that cater to adult passengers to win over parents who travel with their little ones in tow. Despite laments for the days when families ostensibly boarded aircraft as… Read more

Mirus Aircraft Seating Makes Long-Range Plans With AirAsia X

APEX Insight: Mirus Aircraft Seating and AirAsia X have partnered once again, with the seating manufacturer equipping the low-cost carrier’s Airbus A330-300 fleet with its new ergonomically tested Hawk LR seat. Yesterday at Aircraft Interiors Expo in Germany, Mirus Aircraft Seating… Read more

APEX Media Spotlight: Electronics Ban

APEX Insight: APEX Media Spotlight gathers different perspectives on a passenger experience announcement, product launch or issue from top industry sources. In this installment, we highlight the media’s reactions to the Trump administration’s carry-on electronics ban. The United States’ cabin… Read more

Brand Anew: Cathay Pacific’s Stroke of Genius

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Cathay Pacific lent its brushwing logo to Dragonair to deepen the airlines’ familial… Read more

PaxEx FAQs: What Happens When a Baby Is Born in Flight?

APEX Insight: Even airline CEOs, aerospace manufacturers and aircraft interior designers have some unanswered questions when it comes to the passenger experience industry. In this installment of PaxEx FAQs, APEX Media looks at the logistics behind in-flight birthing, and what… Read more

The Millennial Business Traveler

APEX Insight: Business travelers have long formed the bedrock of premium air travel, but what happens when their habits change? Social scientists coined the term “generation gap” in the 1960s; little did they know that ideological rifts would become even… Read more