Comfort & Ambience

Brand Anew: Qantas’ Leaping Logos

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Qantas’ Flying Roo logo gets a slight modification with every landmark aircraft… Read more

Brand Anew: Etihad Built Its Logo in the Sand

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Abu Dhabi’s sand dunes serve as inspiration for Etihad Airways’ luxurious Arabian… Read more

APEX Media Spotlight: Qatar Airways’ Business-Class QSuite

APEX Insight: APEX Media Spotlight focuses on passenger experience announcements, launches and issues while providing different perspectives from top industry sources. In this installment, we highlight the media’s reactions to Qatar Airways’ QSuite. Billed as “The World’s Leading Travel Trade Show,” ITB… Read more