Sessions will take place on Monday 24 October and will cover airline strategy, connectivity, content development, and much more.

07:45 – 08:45 Breakfast
Sponsored by Global One Media
MBS Level 3 – Cassia Junior Ballroom

08:45 – 12:20 General Sessions
Sponsored by Viasat
MBS Level 3 – Cassia 3203-3206/3304-3306

08:45 – 09:00 | WELCOME & INTRODUCTION
Aaron Heslehurst – Presenter, BBC World News

Welcome to Singapore! Get a brief update from APEX leadership on association activity and what’s in store for the largest, most comprehensive EXPO yet.
Joe Leader – CEO, APEX 
• Brian Richardson – President, APEX; American Airlines 

2016 Welcome Video sponsored by Global Eagle Entertainment

09:00 – 09:30 | PASSENGER FOCUS & THE KEYS TO SUCCESS
This leading session offers behind-the-scenes insights including strategies Finnair employed to differentiate on-the-ground and onboard products and services to leave lasting impressions; ways to make the most of natural industry trends like consolidation, passenger growth and social responsibility; keys for leveraging global positioning, as Finnair has done to better serve northeast Asia, one of the fastest growing regions for this industry.
Pekka Vauramo – CEO, Finnair

09:30 – 10:00  |  TACTICS FOR A GLOBAL, PERSONAL REACH 
Airlines in the Middle East are growing their reputations for extraordinary focus on “the product”. Shane will share his expertise and offer insights on how the Middle Eastern tenets of hospitality, generosity and service to guests are now at the core of their product offering to passengers around the world.
• Shane O’Hare – SVP, Marketing, Etihad Airways

10:00 – 10:15 | THE CONNECTED CABIN OF THE FUTURE: PASSENGER EXPERIENCE AND CREW BENEFITS
More than 20,000 aircraft will be connected in 2025. A huge opportunity for new and personalized passenger services generating new revenue streams and more efficient cabin operation. Dr. Kiran Rao will give an overview of key connectivity trends resulting in a vision on the future connected passenger and crew experience.
Dr. Martin-Kiran Rao – EVP Strategy and Future Programs, EVP Sales and Marketing, Airbus

10:15 – 10:30 | APEX CHARITY SPOTLIGHT: ORBIS INTERNATIONAL & THE FLYING EYE HOSPITAL
Be humbled by the philanthropic work of ORBIS International in the fight to eliminate blindness throughout the world. This session will take you onboard their newest aircraft and offer an overview of how the medical and aviation systems, including IFE&C, were integrated and certified. Learn how you can get involved while celebrating the contributions of many aerospace firms, including APEX members, have made to make the ORBIS Flying Eye Hospital a reality.
John Courtright – Director of Programs, SIE
•  Amy Tan – Director, Orbis

10:30 – 11:00 | Networking Break
Sponsored by Encore Inflight Limited

11:00 – 11:40  | MEETING DEMAND IN PASSENGER TRAVEL & EXCEEDING EXPECTATIONS
Industry forecasts show that overall airline passenger traffic is expected to grow at an annual rate of 4.8%. The speed and scope of the growth varies by region due to economics, location, technical advances, governmental pressures and demographic shifts. Take an in-depth look at how the status of air travel is impacted by these factors. During this session, executives will share their insights on global and regional industry projections, strategies on tapping into diversified markets and secrets on bettering the passenger experience.
Moderated by: Aaron Heslehurst – Presenter, BBC World News
Panelists:
Rossen Dimitrov – SVP, Customer Experience, Qatar Airways
Steven Greenway – CEO, U-fly Alliance
• Yehudit Grisaro – Vice President, Customer Experience, El Al

11:40 – 12:10 | AIRLINE PASSENGER EXPERIENCE & CONTENT BUILT PERFECTLY AROUND YOU
Rather than focusing upon the future, Google will share the opportunities of today centered around airline passengers with the right content delivered in the right way. Learn how these developments and personalization can facilitate interaction, increase ancillary revenue and develop loyalty. These results will provide value to the passengers and stakeholders.
Max Coppin – Partner, Development Manager, Google

12:10 – 13:10 | Networking Lunch
Sponsored by Global Eagle Entertainment
MBS Level 3 – Cassia Junior Ballroom

Breakout #1    13:20 – 13:50
Break                13:50 – 14:05    Sponsored by Encore Inflight Limited
Breakout #2    14:05 – 14:35
Break                14:35 – 14:50    Sponsored by Encore Inflight Limited
Breakout #3    14:50 – 15:20
Breakout #4    15:25 – 15:55

 

TRACK A. STRATEGIES & INSIGHTS

MBS Level 3 – Begonia 3003-3004 / 3103-3104

13:20 – 13:50 | Session A1 — CUSTOMER EXPERIENCE STRATEGY & INSIGHTS
Ryanne Van Der Eijk – SVP, Customer Experience, KLM Royal Dutch Airlines

14:05 – 14:35 | Session A2 — THE IMPORTANCE OF PASSENGER WELLBEING & HEALTH – A NEW APPROACH
Dr. Urs Rickenbacher – CEO, Lantal Textiles
Thomas Steiner – VP, Lantal Textiles

14:50 – 15:20 | Session A3 — PASSENGER EXPERIENCE FOCUS
Moderated by: Dominic Green – Executive Vice President, IFD Americas, Inflight Dublin
Panelists:
Christine De Gagné – Cabin Marketing Manager, Bombardier Commercial Aircraft
Rossen Dimitrov – SVP, Customer Experience, Qatar Airways
Piia Karu, SVP Customer Experience, Finnair

Megan Worley – Program Manager, Inflight Entertainment & Content, American Airlines

15:25 – 15:55 | Session A4 — THE DAWN OF AGENTIVE TECHNOLOGY: YOUR CUSTOMERS &
NARROW ARTIFICIAL INTELLIGENCE
• Chris Noessel – Global Design Practice Manager, Travel and Transportation, IBM

 

TRACK B. CONTENT IS KING

MBS Level 3 – Begonia 3001AB-3002 / 3101AB-3102

13:20 – 13:50 | Session B1 — THE DIGITAL ECOSYSTEM: ANCILLARY REVENUE OPPORTUNITIES & OBSTACLES
Moderated by: Al St. Germain – Publisher, APEX Media
Panelists:
Duncan Jackson – President, FlightPath3D
Cyril Jean – CEO, PXCom
Igor Smirnoff – Chief Commercial Officer, PressReader

14:05 – 14:35 | Session B2 — THE 10 MINUTE WINDOW: PROVIDING REAL-TIME CUSTOMER CARE AT 36,000 FEET
Scott Carmichael – Senior Manager, Social Media and Content, Gogo

14:50 – 15:20 | Session B3 — CLOSED CAPTIONING REGULATIONS & HOW IT IMPACTS YOU!
Michael Childers – Technology Committee Chair, CCWG Co-Chair, Board member, APEX; Lufthansa Systems

15:25 – 15:55 | Session B4 — CONVERTING THE CONNECTIVITY OPPORTUNITY
Henry Gummer – VP Entertainment, Spafax
Katrin Kopvillem, EVP, Global Corporate Development, Spafax

TRACK C. TRACKING TECHNOLOGIES

MBS Level 3 – Cassia 3301AB-3302

13:20 – 13:50 | Session C1 — NEW GUIDELINES FOR PERSONAL ELECTRONIC DEVICES ONBOARD
Stephan Schulte – Strategy Manager, Lufthansa Group

14:05 – 14:35 | Session C2 — HOW THE INTERNET OF THINGS WILL GIVE RISE TO CONNECTED AVIATION
Moderated by: Jeff Dodge – General Manager, BlueMetal
Panelists:
• Loren Bolstridge – Manager, Cabin Avionics Engineering, Delta Air Lines

Stephen Call – Connectivity Manager, The Boeing Company
TJ Horsager – Product Manager – Airline Operational Systems, Gogo

14:50 – 15:20 | Session C3 — THE FUTURE IS NOW – LEVERAGING QUICKLY EVOLVING TECHNOLOGIES TO DIRECT PAXEX SOLUTIONS 
Mark Schwartz – President, Design Consultancy Practice, Telefonix PDT

15:25 – 15:55 | Session C4 — EMERGING TECHNOLOGIES
Yves Bergquist – Project Director, Data & Analytics, Entertainment Technology Center at the University of Southern California

 

TRACK D. INDUSTRY INNOVATIONS

MBS Level 3 – Cassia 3201AB-3202

13:20 – 13:50 | Session D1 — NDC: FROM FLIGHT DISTRIBUTION TO AIR RETAILING
Marius Dogeanu, NDC Implementation Manager, IATA

14:05 – 14:35 | Session D2 — NDC Continued
Presented by: IATA

14:50 – 15:20 | Session D3 — FTE ‘UP IN THE AIR’ THINK TANK – ONBOARD CONNECTIVITY 2025
HARNESSING THE FULL POTENTIAL OF THE CONNECTIVITY PIPELINE BETWEEN NOW AND 2025
David Bruner, Vice President Global Communication Services, Panasonic Avionics Corporation
Stephen Call, Connectivity Manager, The Boeing Company
Max Coppin – Partner, Development Manager, Google
Dante Dionne, PhD, Senior IT Manager, Innovation Technology Development, Korean Air
Ryan Ghee,Editor & Event Strategy Manager, Future Travel Experience
Joe Leader, CEO, APEX
Babar Rahman – Senior Manager, Corporate Sponsorships, CSR & Inflight Entertainment/Connectivity, Qatar Airways

15:25 – 15:55 | Session D4 — FTE ‘UP IN THE AIR’ THINK TANK Continued
Presented by: FTE

Co-located with:
AIX_ASIA_2016_DATES_OPT_1          FTE-Asia-logo-04-04
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