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Charles Dawes
Senior Director, International Marketing, TiVo
Charles Dawes spearheads TiVo’s international marketing efforts across Europe, the Middle-East and Africa. A regular speaker at industry events, he is responsible for evangelising how TiVo’s world-leading products, services and technology licensing programmes can help media and entertainment companies bring amazing, award winning experiences to their consumers.


Rossen Dimitrov
SVP, Customer Experience, Qatar Airways

Rossen Dimitrov is designated as Senior Vice President – Customer Experience at Qatar Airways. He directly reports to the Group Chief Executive Officer of the Airline and leads a team that is focused on listening to and servicing customers’ needs. His organization advocates customer views, helps developed resource customer service training and solutions for all customer facing staff. Under the leadership of Mr. Dimitrov, the Customer Experience Division consists Cabin Crew (Inflight Services), QR Style and Image, Cabin Crew Safety and Service Training, Recruitment, Product Development, HIA and QR outstation Lounges, Premium Operations, Qatar Airways Uniform Department (including for it’s Subsidiaries), Qatar Airways Catering Department as well as all other Customer Experience and Service Delivery area. Rossen has more than 20 years of experience in the aviation industry with deep concentration in Cabin Crew Management and Training, In-Flight Services, and Customer Experience. He is also a professional commercial pilot. He has ranked top 3 on the FTE Airline Passenger Experience Power List 2016.


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Derek Ellis
Chief Creative Officer & Co-founder, Massive

As an executive design leader and co-founder of Massive, Derek advises clients on experience design strategy, bringing to life highly usable and engaging products across video entertainment, including IFE, and live / on-demand OTT streaming services. His clients include: BBC, Deutsche Telekom, Emirates, Virgin Atlantic, Qantas, Singapore Airlines, AT&T/DirecTV, Foxtel, Sony Pictures, CBS Interactive and Bell Media. When not strategising about design, he wrangles twin daughters, enjoys hiking and karate.


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Katie Goshgarian
General Manager, APEX

Katie has been the APEX General Manager since 2009 leading the APEX staff in elevating all programs and services for our members.  She also is driving force of several committees’ initiatives including the Finance, Awards, and Nominations.

Prior to this, Katie worked as Associate Director for Healthcare Foodservice Association managing sponsorships and benchmarking program as well overseeing the association staff.  She was also the ETCP Certification Director responsible for creating and launching the new certification programs for riggers and electricians in the entertainment industry.

She has a Bachelor of Arts degree from the University of Wisconsin-Madison in both Economics and Psychology.


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Henrik Larsson
Lead UX Designer, Tactel

Henrik Larsson is an experienced Lead User Experience Designer at Tactel. He is committed to delivering innovative and valuable experiences to both users and business. With a background ranging both product and service design, he is able to bring a holistic approach to the airline industry, where he is truly passionate in helping airlines shape and realize the next generations of passenger experiences.


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Éric Lauzon
Manager, Multimedia Entertainment, Air Canada
Éric Lauzon holds the position of Manager Multimedia Entertainment at Air Canada, since September 2011. As part the Air Canada’s Marketing & Product Design team, Éric is responsible for the development, the implementation and the management of passenger-compelling IFE content, processes and strategies. Employed by Air Canada for more than 18 years, Éric started as a Sales & Customer Service agent. After he graduated with his Masters Science degree in International Marketing, he joined the Marketing Communications department in 2000 where he started as a Tourism Marketing coordinator and ended as the Manager – Marketing Communications – Loyalty, responsible for the development and execution of  advertising, direct response and loyalty marketing campaigns targeting Air Canada’s best customers. Now in charge of their in-flight entertainment experience, he always strives to ensure it is the best one possible.

Éric is a member of the APEX Board of Directors, is the Co-Chair of the MultiMedia Market Committee and serves on the Awards and Marketing & Communications Committees.


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Igor Smirnoff
Chief Commercial Officer, PressReader
Igor Smirnoff was the driving force behind the development and launch of PressReader’s original digital product, and has led the company’s Business to Business growth internationally. Responsible for forging key partnerships, Mr. Smirnoff has built PressReader’s business partnerships from the ground up in numerous industry verticals to the scale you see today. These include major contracts with leading airlines like Qantas, thousands of hotels (including brand deals with Accor, Shangri-La, InterContinental), libraries all over the world, numerous cruise lines, and even Uber at the Cannes Film Festival.


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Al St. Germain
Senior Vice President, Global Marketing,
Spafax and Publisher, APEX Experience

Al. St. Germain is senior vice president of global marketing for Spafax. In this role, Al oversees the global management of the Spafax brand including digital marketing, creative development, events, sponsorships, media and communications. He also currently serves as the Publisher of APEX Experience Media, produced by Spafax on behalf of APEX.

Al joined Spafax in 2009 as vice president, USA, to oversee the company’s inflight entertainment management and operations in Orange County, California. Over the next five years, the Spafax Orange County team in California doubled in size, with major growth in both airline accounts and technical services capabilities.

Al has significant experience within the airline industry, having served in marketing positions at both Delta Air Lines and United. Furthermore, he managed major airline brand identity projects during his time at noted WPP agency Landor Associates.

A native of Southern California, Al learned a Bachelor of Arts degree in architecture at Yale University.


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Shankar Velusamy
CTO, Ackila, Inc.

Shankar has been in the Inflight Entertainment industry for almost 20 years. He started Ackila in 2010 bringing custom software solutions primarily for the IFE industry.

Prior to Ackila, Shankar has worked at Rockwell Collins, Panasonic Avionics, Thales Avionics and IFE Services utilizing his expertise in the areas of Engineering, R&D, and currently oversees the design and development of many airline GUIs.

He has a Bachelor of Science degree in Computer Science from California State University at Pomona.


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David Vogel

Executive User Experience Director, AKQA

David Vogel is AKQA’s Executive Director, Experience Design for Europe. He has over 15 years’ experience in ecommerce, campaigns, and digital product and service design. David has spent three of those years at AKQA, leading the creation of products and experiences that delight consumers.

The term ‘multidisciplinary’ only scratches the surface of this true hybrid strategic-creative-experience-design thinker. David’s application of ideas is definitively future-forward. He has a strong focus on innovation processes and regularly runs rapid prototyping hackathons for global clients including Philips, KLM and MINI.

A regular public speaker at events such as Awwwards, FITC and TEDx, David continues to explore and explain how UX will change the world.


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Megan Worley
Product Manager, Inflight Entertainment & Content, American Airlines
Megan has been with American Airlines since 2015 spearheading strategy and implementation of inflight entertainment programs. She has a penchant for innovation and resourceful thinking that has helped drive the future vision, daily operation and marketing of content for the largest airline in the world.

Prior to this, Megan worked in Media Strategy at agency powerhouse OMD for clients such as Infiniti, Hilton and Wells Fargo. She also worked for Initiative+ on the Hyundai account launching its first ever cross-platform marketing program.

She has an MBA from the McCombs School of Business and a BA, with a focus in International Economics and Political Science, from UCLA.