APEX Insight: Airlines thrilled us once again this year with new cabin products that push the limits of design, enhance brand definition and introduce high standards of comfort and style to the passenger cabin.
As we get ready to turn the page on 2015 (and look forward to all the excitement to come in 2016), we pause to reflect on some of the best airline cabin introductions this year.
Two true premium economy cabins – which rocked their markets – made our list. We recognized the introduction of improved comfort in traditional premium (business and first class) cabins, and a very tasteful brand re-launch. We also included several airlines which used smart cabin design to complement the passenger-friendly features of their new, state-of-the-art aircraft.
Here are our top airline interiors selections for 2015 (in alphabetical order):
Alitalia’s Brand Re-Launch Interiors
Alitalia put the maraschino on its brand re-launch (intended to harmonize with its airline partner Etihad) by introducing a cabin design as rich, creamy and light as the best tiramisu.
Air Canada’s 787-9 Dreamliner
Simply elegant cabins complement the open and airy feel of the Dreamliner. Air Canada has loaded the interior with passenger-friendly features that are sure to surprise and delight its passengers.
American Airlines’ Premium Economy
American took a bold step forward by becoming the first US airline to introduce a fully differentiated premium economy cabin. Its smart and understated design will appeal both to professionals and leisure travelers and blends well with the airline’s interiors on the rest of the aircraft.
British Airways’ 787-9 First Class
British Airways pushed the envelope of Dreamliner design by introducing a three-class cabin, featuring one of the most luxurious and high-tech first class cabins introduced by any airline this year.
Finnair’s A350 Cabin
Finnair’s sketches for its A350 aircraft promised the best of Nordic style and the final product far exceeded expectations.
Hawaiian Airlines’ Premium Cabin
This striking, custom-designed cabin is perfectly sumptuous. Its features reflect the islands’ natural, cultural and culinary assets. Ka makani `olu `olu. It is indeed a welcome breeze.
KLM’s Dreamliner Interiors
KLM introduced a modern twist on true-blue Dutch design, with its passenger-friendly Dreamliner interiors.
Korean Air’s Prestige Class
Korean Air raised the bar in comfort with its Prestige class which offers customers a sublime experience and plenty of privacy on B/E Aerospace’s comfortable Apex Suites.
SAS’ A330-300 Enhanced Interiors
SAS was the launch customer for Airbus’ A330-300 Enhanced long-range aircraft, featuring the best of Danish design comfort.
Singapore Airlines’ Premium Economy
The airline’s introduction of this long-anticipated fourth cabin class tips the scale on brand and product differentiation and gives aspirational economy fliers something well worth paying more for.