PressReader study

A survey by PressReader found that 70 percent of respondents had either stopped offering print media on board or had plans to do so within five years. Image via PressReader

APEX Insight: According to a survey of APEX members, conducted by PressReader, print in-flight media is headed for departure. But research commissioned by Dawson Media Direct (DMD) earlier this year suggests that it may be a while before passengers forego flipping pages for swiping screens.

PressReader, a digital platform featuring more than 5,000 publications, surveyed APEX members on their in-flight media offerings and found that 70 percent of respondents had either stopped offering print media on board or had plans to do so within five years. According to research from Boeing, removing the weight of print newspapers and magazines equates to an annual savings of over $4.5 million for a fleet of wide-body aircraft operating 1,000 flights per day.

70 percent of respondents had either stopped offering print media on board or had plans to do so within five years. – PressReader study

The results of PressReader’s survey also showed that 90 percent of respondents believed that passengers would find digital access to the airline’s magazine either somewhat or hugely beneficial. But research commissioned by Dawson Media Direct (DMD) earlier this year suggests that it may be a while before passengers forego flipping pages for swiping screens.

Out of the 400 frequent premium flyers polled, 72 percent said that a substantial amount of their flight time is spent reading print press, and millennials are no exception. Eighty-two percent of respondents aged 21–39 view travel as reading time, versus 69 percent of those aged 40 and over, and, despite owning multiple devices, millennials considered paper publications as the best resource for reading longer, in-depth content.