APEX Insight: Portable in-flight Wi-Fi platform provider AirFi credits last year’s APEX EXPO for helping the company win six new customers. AirFi is helping improve the passenger experience with its ITV partnership, which allows AirFi to refresh television content daily, and its technology that enables DRM content to be viewed via a browser, instead of an app.
Portable in-flight Wi-Fi platform provider AirFi announced six new aviation customers at Aircraft Interiors Expo in Hamburg this week. Aramco Aviation, Cobalt, Freebird, SalamAir, Tailwind and Yakutia airlines will use AirFi’s portable wireless IFE and connected crew retail EPOS solutions.
AirFi CEO Job Heimerikx credits APEX EXPO, which took place in Singapore last October, for helping the company win its most recent round of customers. “The APEX EXPO is very important to us,” he said. “Making exhibitors feel part of the community is something that APEX does very well. It’s also thanks to the support of those who run the press for APEX and make announcements at the show. We’re growing very fast in Asia thanks to last year’s event in Singapore.”
“We’re growing very fast in Asia thanks to last year’s [APEX EXPO] in Singapore.” – Job Heimerikx, AirFi CEO
APEX CEO Joe Leader is delighted that APEX played a role in AirFi’s latest customer acquisition. “I personally interacted with AirFi and explained why they needed to be in Singapore,” he said. “It’s wonderful to see that turn into a tremendous success for an APEX member. It really underlines the importance of EXPO to secure new business. Whether you’re a large player or a small player, if you have the right solution, you’ll stand out at APEX events.”
“Whether you’re a large player or a small player, if you come with the right solution, you’ll stand out at APEX events.” – Joe Leader, APEX CEO
AirFi is excited about two new initiatives that will improve the passenger experience. Its partnership with UK television network ITV means that it will be able to refresh television content each day, so passengers can catch up on the latest episodes of a show they’ve missed while on holiday, during their flight home.
Technology developed by AirFi makes it possible to access digital rights management (DRM) content via a browser. This means passengers won’t have to download an airline’s app in order to watch content in flight. “Apps bring conversion rates to below 10 percent because passengers who didn’t download the app before the flight can’t access the content,” explained Heimerikx. “We see 22 percent of passengers logging onto our system.” The technology will be flying within the next month. AirFi will be announcing three more customers in the coming weeks.