APEX Insight: APEX Media is on-site at the 2017 Aircraft Interiors Expo in Hamburg, covering the latest in passenger experience news. Here are the top headlines from day three on the tradeshow floor.


For the Long Haul: APEX and AIX Partner for Largest PaxEx Event in United States

APEX and Reed Exhibitions, the organizers of the Aircraft Interiors Expo, have agreed to a long-term strategic partnership for their fall events, in coordination with the International Flight Services Association. The events will co-locate for the next three years, in Long Beach from September 26 to 28, 2017, Boston from September 25 to 27, 2018, and Los Angeles from September 17 to 19, 2019. Read more.


STG Aerospace AIX 2017

STG Aerospace Says Airlines Should Start With Light and Get It Right

STG Aerospace made several announcements at AIX, including new airline customers for its liTeMood square-beam LED reading light and APEX award-winning saf-Tglo blu photoluminescent floor path marking system. CEO Nigel Duncan says airlines can save money by updating aircraft lighting, instead of focusing on refurbishment, which can be costly. “If you start with the lighting and get that right, you can change the whole ambience of the cabin,” he said. Read more.


MirusMirus Aircraft Seating Makes Long-Range Plans With AirAsia X

Mirus Aircraft Seating has announced the next phase in its relationship with low-cost carrier AirAsia X. The seating manufacturer’s new Hawk LR seat will be fitted across AirAsia X’s fleet of Airbus A330-300 aircraft in addition to the airline’s initial order of the Mirus’ Hawk slimline economy-class seat for its short-haul Airbus A320 fleet. Also on display was Mirus’ Vision 2030 concept seat, which was used to demonstrate how far the company can take its use of carbon fibre materials. Read more.



Rockwell Collins Exits In-Seat Video to Focus on In-Flight Connectivity

Rockwell Collins is leaving the in-seat video marketplace to focus on in-flight connectivity, and plans to launch a new audio-video-on-demand cabin wireless solution in the near future. According to Richard Nordstrom, Rockwell Collins’ senior director for Global Marketing, the decision to exit the in-seat video marketplace had as much to do with the competitive environment as the conclusion of the soon-to-be finalized B/E Aerospace deal. Read more.


PaxlifePaxLife to Provide Wireless IFE to Thomas Cook Group Airlines

PaxLife will be providing wireless in-flight entertainment (wIFE) to Thomas Cook Group Airlines, enabling passengers to stream content, see information and shop, opening up new ancillary revenue opportunities. The wIFE system uses a Rockwell Collins server and wireless access points. “The PaxLife mobile entertainment solution will enable us to really enhance the passenger experience,” said Gareth Sutton, group director of Product and In-flight Sales at Thomas Cook Group Airlines.


_MG_4095SkyLights Partners With GEE and Display Interactive, Launches Bravo 2nd Gen Headset

In-flight entertainment technology company SkyLights announced partnerships with Global Eagle Entertainment and Display Interactive while showcasing the Bravo 2nd Gen immersive theater headset for the first time. Through GEE’s Entertainment in Motion distribution subsidiary, SkyLights will feature award-winning films, such as La La Land and Moonlight. Read more.


wtceFour Snacks in Search of an Airline at WTCE

Organizers of this year’s World Travel Catering and Onboard Services Expo put new products in the spotlight with their “Taste of Travel” presentation series, highlighting the new ideas enterting the hospitality market – and also highlighting the challenges new vendors face. APEX Media interviews four innovative snack companies that are hoping to land a contract with their first airline customer. Read more.


2017-04-05 13.30.34Thales’ InFlyt 360 Increases Touchpoints Between Airlines and Passengers

InFlyt 360 is an enhancement to Thales’ open-Android in-flight entertainment platform, Avant InFlyt Experience. Airlines will be able to track passengers’ needs and wants; reach out to them before, during and after a flight; and engage passengers through apps integrated with the seatback entertainment system. Read more.



digecorAfter Diversifying Its Hardware Portfolio, digEcor Shifts to Software

In-flight entertainment hardware and solutions provider digEcor intends to enhance its product portfolio by branching more deeply into software development. “Having fulfilled that hardware component, it’s time to add layers on software application and increase the value for our customers,” says David Withers, the company’s chief executive officer. While still in the development stage, Withers says that digEcor will likely have software-focused news to share by APEX EXPO in September. Read more.


P1004551Astronics AeroSat Announces New Antenna System, FliteStream F-310 Series

Astronics AeroSat announced FliteStream F-310 Series, a new antenna system designed to provide the high performance needed for new spot-beam satellite technology. Other announcements made by Astronics Corporation include WebFB, an FAA-certified aircraft interface device that gathers critical flight data from aircraft databases and delivers it to flight crews, and a smart wireless handset for passenger controls.


BlueboxPortable IFE Deals: Lufthansa Systems and Bluebox Announce New Customers

Lufthansa Systems has secured Azul , EL AL, Air Dolomiti and Lufthansa Group airlines as new customers for its portable in-flight entertainment BoardConnect platform. Bluebox’s wireless IFE platform, Bluebox Wow, was selected by Saudi Royal Fleet, part of Saudi Arabian Airlines, to be deployed across its Boeing 747, 757 and Airbus A340 fleets.


Inflight DublinPrivatAir Selects Inflight Dublin’s Wireless IFE Solution, Everhub

PrivatAir, the international business aviation group based in Switzerland, has selected Inflight Dublin’s dynamic wireless IFE solution Everhub. Inflight Dublin developed a customized wireless IFE system to address PrivatAir’s needs – including an app that allows the crew to manage a variety of services before, during and after the flight. “This wireless agreement … is a testament to an ever-growing demand for wireless solutions within the IFE market,” said John White, CEO of Inflight Dublin.