APEX Insight: AirFi and ITV have teamed up to make the broadcaster’s content available in flight on the same day as UK transmission, meaning that passengers will have access to series like Coronation Street, Emmerdale and Love Island on the same day as viewers watching at home.
Portable onboard Wi-Fi platform provider AirFi and ITV, the UK’s largest commercial broadcaster, have teamed up to make ITV’s content available in flight on the same day as UK transmission. The partnership, which was announced at FTE Dublin this week, means that passengers will have access to series including Coronation Street, Emmerdale and Love Island on the same day as viewers watching at home.
According to AirFi CEO Job Heimerikx, this is possible due to AirFi Box’s efficient content upload cycles and an extremely flexible content licensing structure. “AirFi has secure access to ITV catch-up content in advance of UK transmission,” he explained. “We automatically ingest this content into the AirFi content management system which, in turn, pushes the content overnight to all the aircraft AirFi Boxes via the daily content update.”
AirFi’s platform enables content to be accessed via a browser, so passengers won’t have to download app in order to view ITV’s shows in flight. The launch customer for the AirFi/ITV service will be revealed in the coming weeks, and the content will be available on board shortly thereafter.
At APEX MultiMedia Market earlier this year, AirFi announced that it teamed up with LA content service provider West Entertainment to create premium in-flight entertainment packages, providing airlines with a portable IFE streaming option that includes Hollywood movies. AirFi credits last year’s APEX EXPO with helping it win the six customers it announced at AIX in April: Aramco Aviation, Cobalt, Freebird, SalamAir, Tailwind and Yakutia airlines.