Sir Tim Clark

APEX Media director Maryann Simson interviews Emirates president Sir Tim Clark at Aviation Festival in London.

APEX Insight: Emirates president Sir Tim Clark discusses how the digital revolution is changing the airline passenger experience and the role that trade bodies like APEX, and industry gatherings like EXPO, play in the positive development of our industry.

APEX Media caught up with Sir Tim Clark, president of Emirates, at Aviation Festival in London last week to discuss personalization, in-flight connectivity, digital trends in aviation and what motivates him to raise the bar in #PaxEx time and time again.

At APEX EXPO 2017, Clark will be honored with a Lifetime Achievement Award for his immense contribution to our industry.

We recommend watching the whole thing, but you can scroll down for a breakdown of the segments in case you’re pressed for time.

Question 1 @ 0:22

Clark reveals one #PaxEx topic he’d have been happy to expand on further in this panel discussion with Qantas and JetBlue at Aviation Festival on September 7.

Question 2 @ 1:20

Find out what emerging tech and customer service trends are presently on Clark’s radar.

Question 3 @ 2:55

Are passengers really more savvy shoppers these days, or do they just have more comparison tools at their disposal? Clark shares his view.

Question 4 @ 5:00

Clark talks about a pesky problem that airlines and other travel stakeholders must solve to improve the passenger experience.

Question 5 @ 6:40

Tim shares his view on the role that trade bodies like APEX and industry gatherings like EXPO, play in the positive development of our industry.

Question 5 @ 8:20

At EXPO Long Beach this month, Clark will be receiving APEX Lifetime Achievement award for his dedication to #PaxEx benchmarking. He tells us what keeps him passionate and motivated to keep raising the bar after all these years.