APEX Insight: At last week’s Aviation Festival at the Business Design Centre in London, numerous themes surfaced as important discussion topics. APEX Media caught up with LikeWhere’s Simon Dempsey, EveryMundo’s Seth Cassel and Lufthansa Systems’ Jan-Peter Gaense to discuss solutions to help airlines fight brand erosion, increase direct-channel bookings and win loyalty from passengers through better communication techniques, personalized content marketing and improved SEO.

Simon Dempsey, Founder and CEO, LikeWhere

In this interview, Simon Dempsey of Dublin-based LikeWhere discusses how airlines can adjust their content marketing strategy to better target the growing millennial passenger base.

 

Seth Cassel, President, EveryMundo

Airlines can dramatically improve direct-channel performance and visibility by launching and managing a dynamic, responsive page for every route, origin and destination, in every language and country. This improves Google rankings and SEO, and enables airlines to acquire qualified traffic, engage website visitors and, ultimately, convert more traffic into revenue.

 

Jan-Peter Gaense, Director Project & Certification, Lufthansa Systems

Jan-Peter Gaense, Lufthansa Systems’ director of Project and Certification, talks about open platforms in the cabin and how they leverage the clout of Lufthansa’s legacy as the company simultaneously looks to innovate and disrupt the IFE world.