APEX Insight: The skincare favorite of Hollywood elites like Audrey Hepburn and Marilyn Monroe is making its comeback to the aircraft cabin. After partnering with Cathay Pacific in 2000, Erno Laszlo is collaborating with EVA Air for its premium economy amenity kits.
Earlier this month, EVA Air began providing Erno Laszlo amenity kits to premium economy passengers on long-haul flights from Taipei. This partnership marks the first time the skincare brand has collaborated with an airline since 2000, when it supplied kits for Cathay Pacific’s first-class passengers.
“We have been making world-class products for years and are thrilled to have worked with EVA Air and Galileo Watermark to provide our range for on-board use,” said Patricia Schuffenhauer, chief branding officer at Erno Laszlo. “Partnering with a world-class airline has been a great venture and we look forward to helping provide passengers with an even better experience.”
“We look forward to helping provide passengers with an even better experience.” – Patricia Schuffenhauer, Erno Laszlo
The kit includes an eye mask, a dental kit, ear plugs, a comb, and Erno Laszlo’s Phormula 3-9 Repair Balm for lips and Phelityl face cream, which restores the skin’s pH balance. “EVA air was keen to offer its passengers the very best experience possible within its budget and so we were keen to maximize this,” said Tamara Vazquez Perez, marketing and brand partnerships director at Galileo Watermark, the company that designed and created the kit. “Our objective was to offer all the essentials but deliver them in a truly luxurious way.”
Erno Laszlo has a long-standing reputation for delivering high-quality skincare to the Hollywood elite: Audrey Hepburn, Marilyn Monroe and Greta Garbo were clients. “EVA Air is a well established, 5-star airline that combines contemporary aesthetics with functionality,” said Perez. “The partnership felt natural as Ermo Laszlo is known for its world-class treatments and is the ultimate glamorous skincare brand.”
EVA Air passengers who receive the kit are also eligible for 20% off purchases made at Erno Laszlo’s retail locations in Taiwan and at the Erno Laszlo Institute in New York. The discount also applies to purchases made through the skincare brand’s website.