Bluebox Wow

Bluebox Wow. Image via Bluebox Aviation Systems

APEX Insight: Solaseed Air is the latest regional carrier to enhance the passenger experience by adding Bluebox Wow, joining Canada’s Air Inuit, which announced during APEX EXPO in September that it had selected the portable wireless in-flight entertainment system for its fleet of Boeing 737s and Bombardier Dash 8s.

Passengers on Japan’s Solaseed Air can now enjoy content provided by Bluebox Aviation Systems’ Bluebox Wow portable wireless in-flight entertainment system. The regional carrier has deployed the lunchbox-sized system on the carrier’s fleet of 12 Boeing 737-800s, flying from Tokyo’s Haneda Airport and across Japan.

Easily stowed in an overhead bin, Bluebox Wow stores up to 1.6TB of content, with power provided by a self-contained, swappable and rechargeable 15-hour battery. “Bluebox Wow is a streaming platform, and will stream content to any device that can access Wi-Fi and has a browser,” explained Catherine Brown, head of marketing for Bluebox Aviation. Up to 50 passengers can simultaneously access the content on an iOS or Android phone or tablet, or laptop.

“No longer is [IFE] just a service to entertain passengers, but a channel for revenue generation.” – Kevin Clark, Bluebox Aviation

“IFE is evolving rapidly – no longer is it just a service to entertain passengers, but a channel for revenue generation, an important factor for any regional or low-cost carriers, which has not traditionally offered IFE,” says Kevin Clark, chief executive officer, Bluebox Aviation, in a release.

Focused on streamed content and portable IFE solutions, Bluebox Wow is just one of a suite of IFE products from the Dunfermline, Scotland-based company. Most recently, Bluebox announced its accessible IFE solution (aIFE™), giving Virgin Atlantic passengers with visual impairments the ability to enjoy in-flight entertainment.

Howard has been passionate about aviation since he was a little kid, and is a pilot who loves to fly gliders and just about anything else with wings. He's a frequent contributor to aviation magazines and blogs.