APEX Insight: Vanema unveiled seating for economy, business and first class featuring its proprietary Octaspring technology, at Aircraft Interiors Expo in Hamburg. According to Ieva Baradouska, the company’s head of Marketing and Communications, Vanema has undergone all necessary testing and expects its cushions to begin flying by the end of this year.
Vanema debuted economy-, business- and first-class seating, featuring the company’s proprietary Octaspring technology, at Aircraft Interiors Expo in Hamburg. The lightweight, eco-friendly foam spring technology allows for greater customization and varied density zones, which the company says could massively improve passenger comfort. According to Ieva Baradouska, the company’s head of Marketing and Communications, Vanema has undergone all necessary testing and expects its cushions to begin flying by the end of this year.
Vanema’s business-class seat was jointly developed with Airbus and Stelia Aerospace – a partnership that has allowed the aviation newcomer to crack the market. “We partnered with Stelia and Airbus when we started the development of the seat cushion 12 months ago, and we’ve worked together to create this cushion and now it is ready for market, from both parties,” Baradouska said. “We’ve had great support from their knowledge of the aviation perspective and that’s helped us bring the technology into the market very quickly.”
Individual springs can be placed one by one, like a puzzle, Baradouska said, adding that this would allow local airlines to carefully tailor their offering to their market. “Every market has very unique preferences for sleeping. In the US, they like it very soft – like you’re melting into the mattress. In UK, it’s harder, but still very soft. In the EU, it is firm and in Asia it is so hard, it feels like you’re sleeping on the floor. We have seen the same kind of response from the different airline customers,” Baradouska said.
Moving forward, Vanema is planning to cover every step of the passenger journey, Baradouska says, including airport lounges, waiting areas and even sleep pods, with plans to supply smaller travel accessories to duty-free shops and buy-on-board programs within the next three to four months.