Examples of the kind of work Mirus’ new design firm, RWorks, will let them do. Image: Stephanie Taylor

APEX Insight: As Mirus celebrates its HAWK seating flying onboard AirAsia’s Airbus A320 aircraft, the company reveals how it is continuing to innovate.

Mirus has responded to the demand for in-seat power by introducing the option for a USB power outlet from IFPL into its seating, which is connected to a power system from KID-Systeme. The power supply is housed in a plastic cover created by Mirus which straddles one of the legs under a row of three seats to impose less on the passenger’s personal space. It will be used by AirAsia on its Mirus Hawk seats.

Johannes Ferstl, VP Marketing and Programmes, KID-Systeme, stated, “We put the best of all these three companies together to fulfil the requirement of this specific airline in the low-cost sector.

“The purpose now is to find other specific niche markets for those specific cooperation-based solutions. It’s now no longer that everyone wants to have their own solution,” Ferstl continued. “It’s more like business development, working together and finding the best solutions based on their current competitive advantages. That’s the way the industry is going – we have the sharing economy in general – and everyone in the airline industry should at least have an eye on the topic.”

Mirus Aircraft Seating has been working hard to fulfill a huge order from AirAsia for its Hawk seating, after the carrier announced plans to install the product across its Airbus A320neo fleet at the Aircraft Interiors Expo (AIX) in 2016. On March 30, the carrier announced the first seats are now flying on board three aircraft, and it seems Mirus is now turning its attention to the bigger picture.

“The reason for RWorks is really to allow the creative side of the business to breathe and have a voice.” – Phil Hall, Mirus CEO

The company has introduced RWorks, an in-house industrial design team, to work on both future concepts and specific tailoring requirements. Mirus CEO Phil Hall explained, “The reason for RWorks is really to allow the creative side of the business to breathe and have a voice. We’ve been so concentrated on getting our product flying – we have a lot of linefit programs running with Airbus – and I don’t want to lose sight of what’s coming next.”

One of Mirus’ concepts is ‘Vision 2030,’ which was also showcased at AIX last year. “It’s all about performance. If Formula 1 did aircraft seating, that’s what it would do. I spent many years working in F1 and it’s all about every part having a function – there are no redundant features on anything. This [Vision 2030] is not about comfort or ergonomics, but what we learn from doing this trickles down throughout the business as a philosophy and into the day-to-day products, which are far more market sensitive.”