Farelogix

Image via Farelogix

APEX Insight: Farelogix’s new FLX Availability Calculator will help Delta Air Lines and its code-share partners, including Aeromexico, Air France and KLM, take greater control of retailing with advanced views of availability and a ‘single point of truth’ to govern offers. It is expected to save airlines millions in legacy hardware and transaction costs, and result in faster response times and more relevant offers for customers.

Delta commissioned Farelogix to work on the production of an FLX Availability Calculator at the end of 2017, to process advanced availability requests from GDSs and partners. Delta is an existing Farelogix customer, using FLX Merchandise, which includes FLX Rules and Offer Designer modules.

The FLX Availability Calculator engine is designed to not only improve on traditional seamless integration of available inventory (cost savings and performance gains), but also provide new levels of flexibility for managing rules, including the capability to integrate artificial intelligence and data analytics into availability calculation.

“Enabling airlines to become the single source of truth for their offer creation and delivery is core to Farelogix, and is reflected in all our airline product offerings,” says Jim Davidson, CEO of Farelogix. “Our entire suite of offer engines included in our Airline Commerce Gateway platform have been designed for speed, scalability, and the lowest possible cost of ownership…It makes it possible for airlines to service massive search volumes accurately and cost effectively, which is essential in today’s world of dynamic offers, NDC, meta searches, and the continuing rise of mobile engagement.”

Farelogix’s Airline Commerce Gateway includes the FLX Availability Calculator, FLX Schedule Builder, FLX Merchandise and FLX Shop & Price. These use a sophisticated common rules engine which can integrate decision support data derived using AI and machine learning.

During last year’s Aircraft Interiors Expo, Farelogix announced that WestJet had become the first customer actively using its FLX Shop & Price NDC engine. Emirates used a Farelogix-powered NDC API to extend its distribution to Alitrip, appealing to the Chinese market. Farelogix also enabled the Emirates Online B2B platform, including advanced seat selection and payment, with integrated graphical seat maps.

 

Marisa Garcia was once locked in a hangar in Oberpfaffenhofen while fine-tuning Gandalf’s new seats. Seriously. The firemen got her out. Writing is less confining, but she has lovely memories of those hands-on days.