APEX Insight: With APEX TECH just one week away, Michael Childers, Lufthansa Systems’ chief consultant for Content and Media Strategy, and Technology Committee Chair & Board Member for APEX, gives a preview of the “IFE In the Cloud” panel, which he will moderate.

What will attendees learn from the “IFE In the Cloud” panel? 

The purpose of this panel is to demonstrate that in-flight entertainment (IFE) has already begun to move into the cloud, and that a complete, end-to-end, cloud-based content delivery supply chain is in place and being implemented in IFE today. We will demonstrate these workflows and how they can be expanded.

What’s the main point you want folks to walk away with?

To understand the advantages of moving IFE content delivery workflows into the cloud.

A complete, end-to-end, cloud-based content delivery supply chain is in place and being implemented in IFE today.

What are the advantages of cloud-based IFE?

Cloud-based content delivery is considerably more efficient – file processing that costs into three digits when the cloud is not used often decrease to two digits with cloud-based processing – and is much faster.

How can the IFE industry learn from other industries that have become cloud-based?

That the cloud increases the speed and efficiency of content delivery workflows.

Why should APEX TECH be on everyone’s conference agenda? 

Day Two of this APEX TECH Conference will take a deep dive into content delivery supply chain workflows. Not only will we look at the opportunities offered by the cloud, but we will also look carefully at the emerging security requirements for the delivery of HD and HDR Early Window content. We will also discuss our expending relationship with the Consumer Technology Association (CTA) and the mutual benefits thereof, and will discuss the application of CTA’s WAVE initiative in IFE. And finally, we will look at assembling a unified media buy workflow to support new advertising delivery models.

Click here to learn more or register for APEX TECH.

Kristina is digital editor of APEX Media. Plane and simple.