Image: Emirates

APEX Insight: Emirates has invested in new in-flight amenities for its first- and business-class passengers, including new high-end noise-canceling headphones.

Emirates is offering premium branded products through collaborations with BYREDO skincare and Bowers & Wilkins. Emirates’ longstanding partnership with Bulgari also continues with refreshed amenity kits featuring a green tea fragrance and bag designs in eight colors.

The airline is currently rolling out Bowers & Wilkins new Active Noise Cancelling E1 headphones for its first-class passengers on board its Airbus A380s and Boeing 777s. The headphones, which are made of high-grade lightweight materials including aluminum and sheepskin leather, connect to Emirates’ ice in-flight entertainment system and were designed to incorporate a unique hybrid noise cancellation technology optimized for the Emirates first-class cabins.

Passengers who want to test the headphones’ sound quality will be able listen to the Bowers & Wilkins Superior Sound playlist, which features a curated list of songs selected for their acoustic excellence.

Image: Emirates

The Dubai-based carrier is also giving BYREDO’s travel wellness range of skincare and a Moleskin-style notebook and pen – originally launched last year on its Boeing 777s – to first-class passengers across its fleet. The kit was created exclusively for Emirates and features products including a facial toner, eye cream, chamomile roll-on sleep oil and chamomile pillow mist spray.

Image: Emirates

Emirates’ longstanding amenity kit partnership with Bulgari has also given way to its latest first- and business-class kits, which contain Bulgari’s Eau Parfumée au Thé Vert fragrance and various luxury skincare products. The first-class bags are made of faux leather and come in eight designs with different colors for men and women, with eight additional designs for passengers in business class.

Ari is the news editor at APEX Media.