Crystal Cabin Award and APEX Awards logos

The finalists for the eight APEX Awards and a special new Crystal Cabin Award category have been announced ahead of the official awards ceremony, which will take place on Monday, September 24 at APEX EXPO in Boston.

At the ceremony, APEX will also honor Air Canada’s president and CEO, Calin Rovinescu, with a Lifetime Achievement Award, while recognizing the Newcomer of the Year and revealing the results of the Passenger Choice Awards.

To see a list of the 2017 award winners, click here.

APEX + Crystal Cabin Award 2018 Finalists


Best Customer Journey Experience
For a product that helps to improve the customer experience journey (inspiration, planning, booking, purchase, pre-trip, departure, in-flight and post-trip).

American Airlines – American Airlines Flagship First Customer Journey
FLIO – Digital Airport Experience 
Inflight VR and Airbus – Virtual Reality Passenger Experience


Best Cabin Innovation
For creating a thoughtful new cabin environment, either in a new delivery or retrofitted aircraft, as well as a new class of service, i.e. economy, business, first.

Singapore Airlines – The New Singapore Airlines A380 Suites
Air Astana – Boarding Music
flydubai – flydubai Unveils World’s Best Commercial Boeing 737 Cabin

Best In-flight Connectivity Innovation

For creating a new in-flight innovation, including interactive connectivity on board, unique Wi-Fi features and offerings, etc.

Qatar Airways – Super Wi-Fi High-Speed Broadband Connectivity
Air New Zealand – The Wonder of Connectivity Down-Under

Best In-flight Entertainment Innovation
For creating a new in-flight innovation that is elevating the passenger experience through GUI design, features, applications, streaming, hardware, seat integration, etc.

Singapore Airlines – Singapore Airlines’ World’s First Personalized In-Flight Entertainment Experience
Bluebox Aviation Systems and Virgin Atlantic – A Global First for Accessible Ife
American Airlines – Inflight Dual-Screen Live Television

Best Original Audio
For creating an outstanding audio station or audio collection.

Air New Zealand – Air New Zealand Audio – Connecting With Passengers
Virgin Atlantic and Global Eagle – The List with George Ezra – Exclusively on Virgin Atlantic Vera
Virgin Australia – The Voices of Australia

Best Original Video
For creating a new video, such as an in-flight safety video or a promotional airline video, etc.

Air New Zealand – The World’s Coolest Safety Video
Air Astana – Air Astana Safety Video
SriLankan Airlines – Epic Journey Of Sri Lanka On SriLankan Airlines

Best Passenger Comfort Innovation
For creating an innovation in passenger comfort, including seats, design, lighting, temperature control, air quality, etc.

Germfalcon – Germfalcon Airplane Disinfection System
flydubai – flydubai Sets New Benchmark for Passenger Comfort
American Airlines and Wessco International – American Airlines Casper Bedding Programme

Best Personalization Innovation
For creating a personalized passenger experience, including a service application, personalized IFE, catering experience, etc.

Singapore Airlines and Panasonic – Singapore Airlines’ World’s First Personalized In-Flight Entertainment Experience
SITAONAIR for Aeroflot – Enhanced Inflight Service for Aeroflot
SITAONAIR for Saudia – Best-In-Class Passenger Experience over Multiple Passenger Touch Points for Saudia

Best Video Curation
For curating a great selection of video programming within the budget provided.

Virgin Australia – Virgin Australia Serves a Veritable Cornucopia of Snackable IFE Content
Air New Zealand – Air New Zealand IFE – As Kiwi as it Gets!
Qatar Airways – Celebrating 20 Years’ Movies Collection