For many travelers, having a Wi-Fi connection in flight is no longer enough; they want a connection that enables movie streaming via services like Netflix, Amazon Prime and YouTube. Starting this week, online travel agents (OTAs) will be able to deliver that insight thanks to updated flight amenity data from Routehappy by ATPCO, in partnership with Netflix.
Routehappy’s new Wi-Fi categories focus on the types of service it enables: email and messaging, basic web browsing, fast web browsing and Netflix streaming. The new Wi-Fi amenities data, which replaces the previous basic, better and best categories is live on multiple channels today, including Skyscanner, Sabre, Travix, and Upside.
“Wi-Fi is one of the most popular amenities for flyers,” said Robert Albert, CEO of Routehappy by ATPCO. “Flight shopping should be easy, so we’re doing everything we can to make rich content consumer-friendly and useful. That includes collaborating with Netflix to enhance our data so passengers can select flights that will enable them to watch to their heart’s content.”
“Working alongside Routehappy, Netflix is making it easier for consumers to see if they can stream their favorite Netflix entertainment … on their next flight.” – Bill Holmes, Netflix
This is not the first push by Netflix to help shape the in-flight connectivity business model. The company partnered with Aeromexico when it launched Gogo’s 2Ku service on board, highlighting the ability to stream movies in flight. The content provider is also working to deliver a more efficient encoding algorithm to airlines, allowing for lower bandwidth consumption and lower costs.
“Working alongside Routehappy, Netflix is making it easier for consumers to see if they can stream their favorite Netflix entertainment on their personal devices on their next flight,” said Bill Holmes, head of Global Business Development at Netflix. “This data will help passengers make a more informed flight choice according to their needs and expectations.