Image via Immfly

Immfly has unveiled a new analytics portal and content management service called Immfly Active that will launch before the end of the year. The web-based portal enables airlines to collect and monitor data related to passengers’ in-flight entertainment (IFE) usage.

“Our system works without connectivity during the flight. Once the aircraft lands, the information is transmitted,” said Maria Cardenal, product and digital services director at Immfly. “For airlines, with Internet connectivity on board, the information will be available as soon as it is synchronized.”

The first of the four services that comprise Immfly Active is called Aircraft Health. It allows airlines to monitor the operational status of Immfly-equipped aircraft through an interactive operational map. The second tool, called Survey Management, will allow Immfly’s airline customers to develop, manage and publish surveys for passengers, while its Content Management tool will enable airlines to publish and manage announcements, campaigns, promotions, advertising and surveys on their microsites on the Immfly IFE platform. Lastly, the company’s Ad Server tool will provide airlines with a service to track digital marketing campaigns on board flights.

Immfly Active also features a dashboard that displays KPIs such as a client’s access ratio and number of visitors to the Immfly wireless platform. It includes the ability to filter data by certain periods of time, by aircraft or flight, and to compare old reports with newer ones.

“[Immfly Active] adds a lot of value to airlines because it allows flexibility and a dynamism that they’ve never had before.” – Maria Cardenal, Immfly

“We believe that [Immfly Active] adds a lot of value to airlines because it allows flexibility and a dynamism that they’ve never had before. We have started with these four services following the needs of our customers, but there is much more to come. Immfly Active will be the vehicle for many of the digital services that we are providing to our customers to support them on their onboard digital transformation,” Cardenal said.

Ari is the news editor at APEX Media.