Flame Distribution

Flame Distribution will distribute Adelphi Films’ titles, including Song of Paris. Image via Flame Distribution

After announcing the acquisition of 400 hours of new content before this year’s APEX EXPO, Flame Distribution has partnered with Adelphi Films for classic British titles from the 1930’s, 40’s and 50’s.

Flame Distribution has gained exclusive worldwide rights to distribute 24 titles from Adelphi Films’ collection outside the United Kingdom, Republic of Ireland and North America.

An active film producer and distributor in Britain’s postwar film industry, the family-run Adelphi Films company is best known for showcasing some of the greatest comedians of the period, and for jump-starting the careers of British cinema greats, such as Peter Sellers and Diana Dors.

The collection acquired by Flame Distribution comprises British melodramas, comedies, crime stories, music and variety films produced between 1936 and 1955, offering a glimpse into a prolific era in British cinema and a tumultuous historical period. All of the films, including Penny Points to Paradise (1951), Let’s Go Crazy (1951), The Great Game (1953) have been digitally restored to high definition from negatives stored in the BFI National Archive.

“Flame is always looking at how to keep the content fresh and exciting. The Adelphi Film Collection is a great example of that,” said Thomas Gould, vice-president of Content Sales for Flame Distribution in Middle East & Hungary, EMEA Digital and Worldwide Transport. “It’s a slate of classic British films, which will be welcomed by film aficionados around the world whilst also welcoming new fans.”

Related: Flame Distribution Launches Over 400 Hours of New Content

Gould hopes that some of the Adelphi Film titles will be available to airline travelers in the near future. Flame Distribution specializes in factual, unscripted and documentary content that is distributed internationally and to airlines such as Qatar Airways, United Airlines, Singapore Airlines and Air Canada. The London-based distribution company works with a range of content service providers, including Global Eagle Entertainment, Spafax, Inflight Dublin and Stellar Entertainment, to deliver its films to airlines.

The partnership with Adelphi Films follows the addition of 400 hours of new documentary and related content to Flame’s library. “Appetite for factual content has increased across the board in recent years, including the in-flight market, partly because audiences are more aware of successful documentaries thanks to streaming video-on-demand (SVOD) platforms such as Netflix and Amazon Prime,” Gould told APEX Media.

Indeed, a recent panel at this year’s Toronto International Film Festival credited SVOD platforms for a growing interest in nonfiction content and the addition of new buyers such as Apple and NEON in the documentary marketplace. Netflix continues to make gains in the docu-arena, signing a deal this year to produce scripted series and documentaries with Barack and Michelle Obama, and appointing executive Diego Bunuel to spearhead original factual programing out of the company’s newly minted London office.

According to Gould, documentary programs can be a differentiating factor for airline in-flight entertainment catalogs. “The expected offering on in-flight entertainment is bigger than ever and having a wide range of factual content … is a real bonus for an airline.”