Eurowings Introduces “Bring Your Own Cup” Discount

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As passengers grow more conscious of the need for sustainable travel, airlines are coming up with ways to prove they are also committed to a greener future – something Eurowings has achieved with its latest announcement.

On February 1, Eurowings kickstarted its “Bring Your Own Cup” initiative, which gives passengers a 20% discount on select hot beverages if they use their own mug.

Available across all Eurowings flights, both short- and long-haul, the discount applies to the 0.2 liter-sized coffee or black tea, reducing the price of both from €2.50 to €2.00. The discount is not valid for freshly brewed coffee from Public Coffee Roasters, which is available in limited quantities.

Claudia Witt, product manager at Retail inMotion, said the initiative was devised as part of an ongoing “Innovation Group,” which sees the company regularly meet with Eurowings to discuss new ideas for its onboard retail program.

“We’re using this set-up as a test to see how passengers react to and adopt the system.” – Claudia Witt, Retail inMotion

“We’re using this set-up as a test to see how passengers react to and adopt the system,” explained Witt. “As Eurowings has many frequent travelers, especially on domestic flights, we hope that they will soon adopt the initiative. We are aware that all our airline customers are constantly seeking out new ideas and innovations that have an impact on the environment, so this is definitely something we would be able to implement on other airlines.”

Similarly, easyJet offers passengers a reusable cup a discount of £0.50 or €0.50 on all hot drinks available as part of its in-flight “Bistro” menu.

This move is one way to tackle the use of single use plastics in the aircraft cabin. The issue has become a priority for airlines over the last year, with Ryanair announcing in January 2018 that it plans to be “plastic-free” by 2023, and Hi Fly saying it will have eliminated single-use plastic on all its flights by the end of this year.