Iberia Begins Trialling 3D Content Onboard with Inflight VR

Image via Inflight VR

Following numerous trials in airport lounges, Inflight VR’s platform is now being offered to Iberia’s passengers in the air, giving them access to 3-D games, films, city travelogues and documentaries.

From February 18, Iberia will begin offering virtual reality (VR) and 3-D in-flight entertainment on board select flights in collaboration with Inflight VR. The move follows a trial of Inflight VR’s solution in Iberia’s Madrid passenger lounge. During a six-month trial period, passengers traveling on Iberia’s twice daily Madrid–New York flights and its once daily Madrid–Tel Aviv service will be able to rent second-generation Pico VR headsets to experience 3-D and VR content.

“We learned about Inflight VR through Hangar 51, IAG’s start-up accelerator program,” said Ignacio Toval, Iberia’s director of Digital Transformation. “Since 2017, we’ve been working together to develop a VR solution that can offer a new experience to our customers.”

Toval continued, “An important aspect of Iberia’s digital transformation push lies in the incorporation of new technologies and digital innovation during the entire travel experience, from the moment they think about buying a ticket to arrival at the destination.”

Nikolas Jaeger, founder and managing director of Inflight VR, confirmed that the in-flight entertainment platform available through the device features Iberia branding and focuses on VR content relating to destinations Iberia flies to. It has also been adapted to meet the airline’s specific safety needs.

The promotional price for device rental during the trial period will be €6. Once the trial period ends, a decision will be made about whether to expand the service to Iberia’s other medium- and long-haul routes and whether to amend the rental fee.

“The viewer is no longer a mere observer, but can take a stroll in the city he or she will be visiting,” – Nikolas Jaeger, Inflight VR

“We think virtual reality has a great potential and it can change the passenger experience as a part of the in-flight entertainment program,” Jaeger said. “The viewer is no longer a mere observer, but can take a stroll in the city he or she will be visiting, or simply relax before arriving at the destination.”

Inflight VR has also recently completed 12-week trials in two Star Alliance lounges, located in Charles de Gaulle Airport’s Terminal 1 and at Rome Fiumicino. While formal plans about the continuation of the service are yet to be made, Jaeger said the general response to the trials has been positive.