FlightPath3D’s new apps bring destination content up a notch by using big data to provide passengers and airlines with dynamic insights. The Favorite Places app lets passengers investigate any location for travel inspiration and the Where We Fly app displays flight information based on passenger searches that an airline can use to promote specific destinations and analyze flight demand.
Countless millions of travelers are sharing their experiences on social media every year, and FlightPath3D has created two new apps that provide passengers with a deep dive into the big pool of shared travel data.
“There are literally billions of experiences being consumed each year driving demand for travel. Instagram, for example, has 100 million new photos every single day. Airlines that leverage this rise in available data can create a competitive advantage that will leave other airlines behind,” said Duncan Jackson, president, FlightPath3D.
The new Favorite Places app gives passengers dynamically-changing insights into a destination through photos, reviews and experiences that are trending. It also lets passengers search beyond the flight’s destination by investigating any location for travel inspiration and creating a more immersive, personalized onboard experience.
The app makes use of FlightPath3Ds proprietary algorithms to develop prioritized recommendations that are based on analysis of the massive storehouse of social media. The displayed recommendations can be selected and moved to a wish list.
FlightPath3D’s interactive Moving Map is the basis for the company’s new Where We Fly app, which displays detailed flight information and routes based on passenger searches. The app not only gives passengers the ability to plan their next trip, it also can promote specific destinations while providing the airline with search data that can be used to help analyze flight demand. “The data gathered from passengers’ searches can help an airline plan routes, rank destinations, and find out what’s important to passengers when booking a trip,” says Jackson.
On a connected aircraft, Where We Fly can access updated fares, and passengers can make bookings and select seats. Or if data streaming isn’t available, flight and route data can be locally stored on board to display schedules and times based on a passenger’s search.
Where We Fly and Favorite Places showcase the continued development of FlightPath3D’s “geotainment,” pointing to the service’s evolution far beyond a basic moving map display. “We’ve been working hard in our labs using billions of data sets to make the passenger feel more understood and allow airlines to collect valuable data from those same passengers,” said Boris Veksler, FlightPath3D CEO.