AirAsia’s ROKKI in-flight entertainment (IFE) platform already offers passengers free Wi-Fi, but that hasn’t stopped the carrier looking for innovative ways to keep passengers entertained. A potential new deal with Aeria Interactive sees ROKKI turn its focus to gaming.
Berlin-based travel technology company Aeria Interactive has signed a Memorandum of Understanding (MoU) to deliver more than 1,000 interactive games to AirAsia’s ROKKI in-flight entertainment platform. Aeria Interactive is currently working to further develop the bring-your-own-device offering, with a view to integrating its games catalog across AirAsia’s Airbus A320 fleet later this year.
The games selection will cover everything from sports games such as Basketball Masters 2 to puzzle games like Riddle Cubes, suitable for both adults and children. Aeria Interactive plans to enable passengers to take part in multiplayer games with the help of screen-sharing capabilities.
“Through our dedicated game-serving platform, AirAsia has some fantastic ideas on how to make the most out of our technology, and we believe that there will be many firsts in the aviation world that people in the business only talk about as a vision.” – Tammam Shaibani, Aeria Interactive
“AirAsia was impressed by Aeria’s pedigree of providing Massive Multi-Online Role-Playing Games (MMO RPG) and our vast catalogue,” commented Tammam Shaibani, CEO of Aeria Interactive. “Through our dedicated game-serving platform, AirAsia has some fantastic ideas on how to make the most out of our technology, and we believe that there will be many firsts in the aviation world that people in the business only talk about as a vision. We believe AirAsia will be the first one to make those concepts and ideas a reality and we are very excited about the prospects of this new partnership.”
AirAsia has indeed made headlines with its creative partnerships in recent months. The carrier’s mini-series Hot Heads, co-developed with VICE Australia, has been a hit with millennial travelers, and there are potentially more innovative partnerships due to come now that AirAsia’s RedBeat Ventures has launched a US$60-million venture capital fund in the US to support scalable travel-related startups.
Lalitha Sivanaser, CEO of ROKKI, said, “We work hard to provide an exciting in-flight experience. The signing of this MoU will soon allow ROKKI customers to enjoy more than 1,000 interactive games from the comfort of their seat. This ensures we can continue to stay creative, relevant, and build content that appeals to our guests, and we look forward to seeing this partnership come to life.”