To celebrate the 40th anniversary of APEX EXPO this year, APEX Media is looking back at its members’ most significant achievements. Today, we look at how Flame Distribution is putting more nature-focused in-flight entertainment programming in front of airline passengers.
Founded in 2013, Flame Distribution is a relatively young company, but since its inception Thomas Gould, VP Content Sales, Worldwide Transport, has identified a growing trend.
“There is definitely more nature-related content being produced now,” Gould explained. “We know there is an appetite for wildlife and nature-related content from our TV, VOD and in-flight audiences, so we make sure we pick up the rights for the international distribution of those programs.”
One piece of content Flame is particularly excited about is science documentary The Kingdom: How Fungi Made the World, which looks at how fungi is essential to life on Earth and may hold the key to the future of the human race. Flame acquired the rights for the program in April 2018 and has been selling it to airlines worldwide since. At the time of writing, it is being shown on board Air France and KLM.
“Given the current environmental issues we’re facing, documentaries, like The Kingdom, that best examine the rich world of life on our planet resonate with passengers all over the world.”
Produced by Smith & Nasht and Real to Reel Productions, the program won the Best Film Award at the 2018 SCINEMA International Science Film Festival and the Science of Life special prize at the Hole Science Media Awards. Gold commented, “Given the current environmental issues we’re facing, documentaries, like The Kingdom, that best examine the rich world of life on our planet resonate with passengers all over the world.”
Flame offers environmentally conscious content for a variety of audiences. One for the whole family, Project Planet – eight 30-minute episodes in high definition produced by Emerald Films and Metamorflix for ABC Australia in 2016 – sees five young “Waste Warriors” recruited from three very different schools across Australia. Together with their classmates and communities, they transform their schools’ relationships with the environment, dispensing everyday eco tips and hacks along the way.
Other nature-focused content currently being distributed by Flame includes Giants Among Us, Striking Balance and Wild Bear Rescue.
See more posts from the 40 Success Stories campaign.