Panasonic Avionics announced today that it is in the early stages of developing a child-friendly in-flight map product, in partnership with digital toy studio Toca Boca.
The companies are already working together to offer games in flight, and feedback has been positive. “We’ve seen engagement go up,” said Tarush Agarwal, senior director and head of Parterships at Toca Boca, whose games have been downloaded more than 250 million times. “Since our games are touchscreen, we had to consider that kids would be pushing on seatbacks, but we haven’t had any complaints.”
“These are positive games. They’re not like junk food, they’re very enriching,” said Andrew Mohr, head of Innovation at Panasonic Avionics. “They teach young people about travel, navigation and exploring. We can build great technology, but to really get in the head of a kid, we wanted to work with experts.”
The children’s map will be offered as an option with Panasonic’s personalized 3-D in-flight map platform, Arc, which currently has five confirmed customers. Arc allows passengers to log in with their personal electronic devices and customize their settings.
“We’re evaluating how we can leverage this great product that Panasonic created and bring a kids’ perspective that is consistent with our company’s values,” said Carlos Rocha, senior business development manager at Toca Boca.
In other news, Vistara revealed today that it will be the launch customer for Arc, which will be installed on the Indian airline’s fleet of Boeing 787-9s and Airbus A321neos next year.