LATAM Airlines will become South America’s first carrier to offer anime content as part of its in-flight entertainment (IFE) content selection. The airline’s content provider Spafax partnered with Toei Animation, a pioneer of Japanese animation, and Televix Entertainment, a distributor that specializes in animation and anime.
“We are always on the lookout for market trends on behalf of our clients and the audience for anime content continues to grow. We’re thrilled to help LATAM be the first airline group in the region to launch its own anime channel,” said Santiago Edelberg, IFE account director LATAM at Spafax.
“We are always on the lookout for market trends on behalf of our clients and the audience for anime content continues to grow” – Santiago Edelberg, Spafax.
The new anime channel is launching this month and passengers will have access to 10 hours of IFE content, including titles such as Captain Tsubasa, Robotech, Saint Seiya, Digimon, Dragon Ball Z, Mazinger Z, Bleach, Naruto, Nadja, Beyblade and Sailor Moon.
“We aim to anticipate our clients’ in-flight entertainment interests. Spafax helps us to select an engaging mix of content that will resonate across our varied passenger demographic and the anime channel is a superb addition for all ages,” said Sergio Lazzeri, head of In-Flight Experience at LATAM Airlines Group.