Image: Courtesy of Eros International

Hot on the heels of a recently inked partnership with British Airways (BA), Eros International is upping the ante with a partnership with ROKKI, AirAsia’s in-flight Wi-Fi service provider.

Enabling passengers to access Eros Now’s programming using their own devices while on board Wi-Fi-enabled AirAsia flights, the alliance aims to bring the magic of Bollywood cinema to passengers around the globe through access to Eros Now’s extensive content library of over 12,000 Bollywood movies, TV shows, snack-size videos and music.

“By partnering with ROKKI, AirAsia’s in-flight Wi-Fi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies.” – Rishika Lulla Singh, Eros Digital

“On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end users’ demands and expectations. By partnering with ROKKI, AirAsia’s in-flight Wi-Fi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies which remains to be a popular choice apart from Originals, Quickies and more,” said Rishika Lulla Singh, CEO, Eros Digital.

Powered by ROKKI, AirAsia will host a selection of free EROS Now content as well as a EROS Now-branded microsite, which will allow guests to sample a selection of Bollywood content in the air and a voucher offering a discounted one-month subscription to EROS Now’s premium subscription service on the ground as well.

“In line with ROKKI’s continuous efforts to transform the in-flight experience through our key offerings – entertainment, connectivity and e-commerce – our partnership with Eros Now is another step toward creating a dynamic and engaging experience through content-driven commerce,” said Sargunan Seenivasan, head of ROKKI. “Being able to enjoy EROS Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from in flight to on ground seamlessly.”