Signal Lamp Entertainment (SLE) has made four announcements indicating the company’s continued expansion into in-flight advertising and content.
SLE has partnered with Inadvia to offer ad serving and programmatic advertising solutions. “It’s our technology on board the aircraft, integrated with their access to programmatic marketplaces. The two solutions mesh together very well,” said Scott Scheer, vice-president, Business Development, Signal Lamp Entertainment.
“We have always viewed the Electronic Arts games as a nice transition between traditional sports and e-sports” – Scott Scheer, Signal Lamp Entertainment.
The company also revealed that its ad serving platform, Ad Republic, will become standard on Burrana’s in-flight entertainment systems PAVES and GLIDE. “Therefore, if an airline chooses to use it, it’s there for them to enable,” Scheer said.
In relation to content, SLE has entered into a new agency relationship with Electronic Arts to distribute its e-sports content including broadcast events and behind-the-scenes footage surrounding FIFA, Madden and APEX Legends. “We have always viewed the Electronic Arts games as a nice transition between traditional sports and e-sports,” Scheer said. “There’s a lot of synergy there.”
Lastly, SLE has been granted the distribution rights to the Lionsgate release RAMBO: Last Blood. “It’s a new chapter for SLE,” Scheer said, adding that there could be more announcements on the way.