Following the introduction of its cloud-based content delivery platform Open, which enables airlines to have more control of their content cycles and update their content more frequently, Global Eagle is now releasing a complementary data platform called Pulse.
Pulse gathers data on user behavior to curate personalized in-flight entertainment experiences. By tracking what passengers are watching and when, airlines can more precisely determine the content that best suits them.
“Airlines want to take advantage of new technologies to meet passengers’ demand for a high quality, personalized IFE experience. Cloud-based solutions are the only option for airlines to scale, and Open and Pulse are the next-generation platforms to power future experiences,” says Chris Esposito, chief technology officer, Global Eagle.