Aeroflot, Ethiopian & Etihad are Launch Partners for Sabre’s DACP

Aeroflot and Ethiopian Airlines have been identified as the launch partners for Sabre’s Digital Workspace, while Etihad is the launch partner for its Dynamic Availability solution. Both products form part of Sabre’s Digital Airline Commercial Platform.

Sabre’s new Digital Airline Commercial Platform (DACP) has been designed to enable end-to-end personalized retailing. The platform includes dynamic pricing capabilities and is made up of a flexible and open API hub, an ultra-fast shopping engine and a mobile-first, consumer-grade workspace for airport agents.

The company’s Digital Workspace solution, which will launch with Aeroflot and Ethiopian Airlines, benefits from a complete redesign of Sabre’s Interact Interface. Sabre said it designed the product enable airport agents to deliver a seamless, personalized airport experience to passengers using mobile devices. By eliminating the linear check-in approach, Sabre believes it will improve agent productivity by up to 30%.

Laeke Tadesse, chief information officer at Ethiopian Airlines, said, “As a beta partner for Sabre’s new Digital Workspace, we have already seen compelling results. The new solution dramatically reduces the amount of time our agents need to spend on their screens, enabling them to focus more on customer interaction.”

“The new solution dramatically reduces the amount of time our agents need to spend on their screens, enabling them to focus more on customer interaction.” – Laeke Tadesse, Ethiopian Airlines.

Officially launched at the T2RL PSS 2018 conference, initial plans for the DACP were revealed at the Sabre Technology Exchange in Dallas during the month of April.

Meanwhile, at Aviation Festival in September 2018, it was confirmed that after a long innovation partnership between Etihad Airways and Sabre, Etihad will be the first to implement the Sabre AirVision Dynamic Availability and Sabre AirVision Fares Optimizer.

The Sabre AirVision Fares Optimizer allows airlines to tweak fares based on real-time data. Using customer segmentation and competitor price checks, the company claims it is also able to generate fare recommendations by estimating each customer’s potential willingness to pay.

“The [DACP] platform gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities,” commented Dave Shirk, president of Travel Solutions, Sabre.