Image: ATPCO

ATPCO has just announced major retailing agreements with two of the largest global distribution systems in the world, bringing rich content to an audience of billions of travelers. 

“The tipping point for modernizing flight shopping at scale is finally here,” said Robert Albert, EVP Retailing at ATPCO, in a press release announcing the airline consortium-owned pricing and retailing content company’s new retailing agreements with global distribution system (GDS) giants Sabre and Amadeus. This improves the capabilities of airlines to market their fares and services, while improving the shopping and decision-making experience for passengers.

ATPCO inked an agreement with Sabre to distribute ATPCO’s Routehappy content to Sabre-connected travel agencies, OTAs (online travel agencies), and other travel buyers and airline IT customers. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties around the world to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management; processing over $120 billion in travel expenditures per year. “Our expanded agreement with ATPCO further demonstrates Sabre’s commitment to modernize the airline retailing experience for our customers through next generation retailing, distribution and fulfillment capabilities,” said Sabre Travel Network president Wade Jones in a press release.

“Over the next five years, world-class airline retailing will become the norm, making flight selling much more valuable for the industry and providing consumers many more choices for a better shopping experience.” – Robert Albert, ATPCO

Meanwhile, Amadeus will begin integrating ATPCO’s rich content across its flight-shopping applications and interfaces. This includes travel-seller and traveler applications powered by Amadeus across its global distribution system; as well as its flight shopping APIs, which are used by many corporate booking tools and online travel agencies to access flights for sale. “ATPCO’s retailing agreement with Amadeus represents the culmination of nearly ten years of focus by a great number of passionate and visionary professionals across our industry,” said Albert, “each focused on bringing high quality and scalable rich content solution to the airline industry,”

While Sabre is already doing so, Amadeus will also support ATPCO’s Next Generation Storefront (NGS) standard, which helps sales channels modernize the shopping experience for consumers.

Rich content from Routehappy includes amenities, made up of common flight product attributes such as legroom and in-flight Wi-Fi; UPAs (Universal Product Attributes), comprised of visual and descriptive content such as photos and videos; UTAs (Universal Ticket Attributes), such as fare benefits and restrictions; and a data kit for creating UTAs around an airline’s particular offerings that plays nice with ATPCO’s parameters.

“Over the next five years,” said Albert, “world-class airline retailing will become the norm, making flight selling much more valuable for the industry and providing consumers many more choices for a better shopping experience.”