APEX in Profile: Franziska Stachl

Franziska Stachl, Head of Global Sales Support and Strategy, Passenger Experience Products and Solutions, Lufthansa Systems

Image via Lufthansa Systems

Franziska Stachl
Head of Global Sales Support and Strategy,
Passenger Experience Products and Solutions,
Lufthansa Systems

Franziska is responsible for Lufthansa Systems’ IFEC business development and consultancy in the Asia-Pacific region, as well as product sales and project management for the implementation of the BoardConnect IFE solution. Now based in Singapore (and previously Buenos Aires), she is a polyglot who speaks German, English, French, Spanish and is currently working on adding Mandarin Chinese to her repertoire.

Now reading: The Rollout: A Novel About Leadership and Building a Lean-Agile Enterprise with SAFe, Alex Yakyma
Favorite airport: SIN
Passport stamp you wish you had: South Africa
Hobby: Rueda, a form of salsa dancing

Tell us about a day in the life of your job at Lufthansa Systems.
As I’m involved in sales, market and product strategy as well as daily operations, my days are fully packed with interesting discussions with the BoardConnect team, our company’s partners and, of course, our customers. At the moment, we are busy preparing our second Program Increment (PI) event during which we will plan the product features and deliveries for our customers for the upcoming 12 weeks. The so-called PI planning is an interesting experience that involves the whole team being in the same place at the same time, and everyone commits to the plan we jointly develop over the course of two days.

What’s one thing you love about your job?
I enjoy the direct exchange with customers, whether discussing new prospects or visiting them to present a product or sharing how we can support them to improve their passenger experience. With one of our customers, I am currently working on the rollout of an important software change that will allow them to more than triple the storage capacity of in-flight entertainment content on their fleet without any implications on the existing hardware.

What security concerns are there when it comes to storing data on the cloud?
I don’t really see this as a threat but rather a chance to establish a fully cloud-based content delivery chain. A cloud-based environment allows us to provide content to the passenger in shorter time.

It’s Lufthansa Systems’ 25th anniversary! What have you learned about the company in the 10 years you’ve worked there?
There is a multitude of things, but we’re proud of the many firsts we’ve accomplished in our history: being the first to develop a mobile-based paperless flight deck and the first to provide a wireless IFE system that streams to personal electronic devices and supports other cabin applications.

If you could change anything about the passenger experience right now, what would it be?
Airport security control. I am convinced this has an implication on how passengers rate their overall experience. There must be a way to handle this more smoothly.

Did you choose the airline industry or did it choose you?
I wanted to work in the IT industry and in a global environment. Lufthansa Systems offered both, and since 2011, I’ve been kind of addicted to in-flight entertainment and connectivity.

Best advice you’ve ever received?
If you approach things with an open mind and positive energy you will get the same in return. I’m trying to apply this in my daily life as much as possible.

Do you have a ritual when you fly?
I always prefer window seats. For me, the experience of flying is still fascinating. I especially enjoy flying on cloudy days because I can still see the sun from above – something that wouldn’t be possible in such weather conditions on the ground. So, my ritual is to indulge in the flight experience itself by looking out the window.

APEX in Profile: Franziska Stachl was originally published in the 10.2 April/May issue of APEX Experience magazine.