Industry News

Know Thy Customer: Meet the Business Travelers

APEX Insight: While it’s undeniably best to know thy customer as intimately as possible, buyer personas are a good place to start. In this multipart feature, meet the budget setters, family-first flyers, high lifers, business travelers and big spenders. The term… Read more

Know Thy Customer: Meet the Budget Setters

APEX Insight: While it’s undeniably best to know thy customer as intimately as possible, buyer personas are a good place to start. In this multipart feature, meet the budget setters, family-first flyers, high lifers, business travelers and big spenders. Unsurprisingly, budget… Read more

Know Thy Customer: Meet the Family-First Flyers

APEX Insight: While it’s undeniably best to know thy customer as intimately as possible, buyer personas are a good place to start. In this multipart feature, meet the budget setters, family-first flyers, high lifers, business travelers and big spenders. One thing… Read more

Know Thy Customer: Meet the High-Lifers

APEX Insight: While it’s undeniably best to know thy customer as intimately as possible, buyer personas are a good place to start. In this multipart feature, meet the budget setters, family-first flyers, high lifers, business travelers and big spenders. Having emerged… Read more

SAS Launches Viasat Connectivity on Short-Haul Fleet

APEX Insight: Scandinavian Airlines is launching its short-haul in-flight Wi-Fi service this week. The 12Mbps connectivity, provided by Viasat, has been installed on seven aircraft and a full rollout is is scheduled for completion in 2020. SAS’s EuroBonus Diamond and Gold… Read more