APEX Greener is a free program offered by APEX (Airline Passenger Experience Association) that helps airlines evaluate and choose greener products to use in their aircraft. It provides a rating system for in-flight airline products that take into account sustainable sourcing, carbon footprint, weight reduction, recycled materials, recyclability, and end-of-life disposal.

Initially, it is intended for airlines to help them choose the most sustainable in-flight products. Suppliers can communicate to airlines that their product has a Greener score, just like airlines can choose to communicate to the passengers that they have selected a Greener option.

APEX Greener is available for free to APEX/IFSA (International Flight Services Association) airlines. This program helps airlines choose greener products without added overhead costs of double-validating claims.

APEX Greener uses a rating system that takes into account sustainable sourcing, carbon footprint, weight reduction, recycled materials, recyclability, and end-of-life disposal. Each in-flight airline product will receive a score based on these factors, and certified products will be highlighted in the APEX Aircraft Interiors Database powered by CAPA.

For this projects APEX joins forces with SimpliFlying, Finch and CAPA – Centre for Aviation

APEX Greener leverages the technology developed by Finch, which has already rated over 1 million products in the Consumer Packaged Goods industry. Amazon, Target and Microsoft Bing are using its technology. And together, we will enter the aviation domain with Finch’s technology

SimpliFlying is a leading airline branding and marketing consultancy that helps airlines become remarkable in the eyes of their customers. Finch is a data analytics and AI company that provides product intelligence solutions to businesses.

All certified products will also be highlighted in the APEX Aircraft Interiors Database powered by CAPA. “

Finch’s proprietary algorithm considers the following six footprints of a product: Climate Footprint, Ecosystem Footprint, Human Well-being Footprint, Raw Materials Footprint, Waste Footprint, and Water Footprint. And it assesses the following three impact areas Company/Brand Impact, Product Impact and User Impact. The Finch algorithm determines one overall score.

The Finch scoring system is powered by top scientific research and unique insights. The Finch algorithm is supported by peer-reviewed scientific literature from academia, white papers by business leaders, government reports, quantitative insights, and qualitative information. As of May 2023, Finch has scored more than 1 million products across 120 categories. Finch provides the sustainability scores for Consumer Packaged Goods in Microsoft Bing. “

The in-flight product manufacturers will pay a fee to have their products certified. Access to the database with the product scores is available free of charge for airline members.

We will start of with the amenity kits. Next we will focus on product categories from the following list:

Sanitizing kits
Passenger catering (cutlery, crockery, glasses/cups, salt and pepper set, etc.)
Passenger catering, food and drink
Passenger bed linen and duvets
Seat covers (not full seat)
Headrest covers
IFE hardware (screens, remote controls)
Headsets
Lighting
Passenger Service Unit
Recycling/composting units
Trash compacting units”

Suppliers who are interested can fill in the contact form here, and they will then be contacted.

If your airline is an APEX and/or IFSA member you will have free access to the database with Greener scores. There is no other immediate involvement.
If your airline is not an APEX and/or IFSA member, you dont have access to the database. Contact us here if you want to become a member and get access to the APEX Greener database”