APEX launches groundbreaking programme to make the passenger experience greener


A groundbreaking new program called ‘APEX Greener powered by SimpliFlying’ will encourage the development of in-flight sustainability, further enhance the passenger experience and provide airlines with a database of eco-friendly products.

APEX partnered with SimpliFlying in launching the scheme to coincide with today’s Passenger Experience Conference in Hamburg.  

APEX Greener is available for free to APEX/IFSA (International Flight Services Association) airline members to help them choose greener products without adding extra costs. 

“Aviation is not green, but we all have a responsibility to make it greener,” APEX/IFSA CEO Dr. Joe Leader stated. “APEX Greener powered by SimpliFlying is a step in the right direction by focusing our airlines on in-flight products that are better for both our industry and our world.  APEX Greener eliminates redundant airline sustainability verification expenses by fully leveraging our ability to openly share information as a trade association.”

“Airlines seeking to build trust with customers conscious about sustainability will benefit from this program by choosing products that enhance the passenger experience through greener in-flight products,” added SimpliFlying CEO, Shashank Nigam.

Technology developed by Finch, which uses a scoring system powered by top scientific research and unique insights, allows this program to assess and certify sustainable products with a degree of accuracy and effectiveness that has never been done in the aviation industry. 

Every in-flight airline product is examined across its complete lifecycle: sustainable sourcing, production emissions, benefits of any weight reduction, the amount of recycled material used, recyclability, and end-of-life disposal. 

The benefit to the industry will be a shared airline industry database of in-flight airline products and their APEX Greener rating. 

APEX Greener powered by SimpliFlying is designed to meet the latest EU standards for green certification labelling, with in-depth details behind every unique APEX Greener QR product code.

In addition, all certified products are highlighted to airlines in the APEX Aircraft Interiors Database powered by CAPA-Centre of Aviation, which is the world’s most trusted source of market intelligence for the aviation and travel industry, ultimately helping airlines decide which greener products to use and promote to their passengers. 

Over the next few months, the individual product categories that will launch include amenity kits, sanitising kits, passenger catering, passenger bed linen and duvets, seats, headrest covers, IFE hardware, headsets, lighting, passenger service units, recycling and compost units and trash compacting units.

For more information on APEX Greener powered by SimpliFlying, please visit https://apex.aero/apex-greener/.