Posts by Fergus Baird

Net Promoter Score

Asking for a Friend: The Correlation Between NPS and IFE

Net Promoter Score surveys are helping airlines determine what they need to improve to reach next-level loyalty and nab some brand evangelists. Between different service tiers and customer demographics, developing a big-picture understanding of what constitutes success when it comes… Read more

Virgin Spirits: What to Drink When You're Not Drinking

Virgin Spirits: What to Drink When You’re Not Drinking

Here’s to an airline whose cocktails are living up to its name. Virgin Atlantic showed support for Dry January with the launch of new no- and low-alcohol “NoLo” cocktails, offering passengers sophisticated alternatives to the standard lime-and-soda mocktails. Mark Murphy, Virgin Atlantic’s Clubhouse food and beverage… Read more

cabin air systems

Something In the Air: Does Aerotoxic Syndrome Exist?

APEX Insight: EasyJet is taking action to improve cabin air quality. The news of easyJet’s plans to outfit its Airbus A320 aircraft with PUREair advanced cabin air filters last September reignited debate on a mysterious condition some believe affects frequent… Read more